Despite improving conversion elements on the site, the customer journey was still disconnected and a lack of informative content on site meant that Muve were not answering the major questions that their customers had.
Curated performed a full UX audit of the site which resulted in a complete redesign, including rewriting copy in order to improve organic rankings. We used our gap analysis process to research key customer queries and pain points in order to build a bespoke content plan to both improve organic traffic volumes, and establish Muve as a more authoritative brand in the conveyancing space.
These changes resulted in the site ranking for many more important keyword phrases, and monthly organic traffic grew by 113%.