Delivering 70% more conveyancing instructions
for Muve with a full marketing reset
Muve are a digital conveyancing firm, who wanted to aggressively grow their lead pipeline & complete more conveyancing instructions. When Curated took on the project, Muve faced a number of challenges including struggles with tracking their website activity, ineffective performance of paid search activity and a content led website which was doing a poor job of converting new customers.
HERE’S HOW WE DID IT
SETTING UP THE SITE TO CONVERT
UX AUDIT & CONTENT
Despite improving conversion elements on the site, the customer journey was still disconnected and a lack of informative content on site meant that Muve were not answering the major questions that their customers had.
Curated performed a full UX audit of the site which resulted in a complete redesign, including rewriting copy in order to improve organic rankings. We used our gap analysis process to research key customer queries and pain points in order to build a bespoke content plan to both improve organic traffic volumes, and establish Muve as a more authoritative brand in the conveyancing space.
These changes resulted in the site ranking for many more important keyword phrases, and monthly organic traffic grew by 113%.
PPC LOCATION & AUDIENCES
The key part of our work for PPC was to completely restructure Muve’s Google Ads account from the bottom up. Our focus was on ROI, and in order to do this we strictly targeted only locations in which property prices were high. Ads only showed to those searching within, or searching for key locations, and whilst cost per clicks were expensive in these regions, we were able to target highly relevant terms which had a higher than average onsite conversion rate. By focusing on high value, highly relevant terms we were to improve the quality & volume at which leads & instructions were completed from paid activity.
Overall, Muve saw huge improvements in their onsite conversion rate, keyword rankings & organic traffic. This led to a 70% reduction in their cost per instruction from digital channels as well as a 300% increase in instructions each month.
“Muve and Curated Digital worked together for 6-months to grow the paid contribution of our sales function and to decrease the Cost per Acquisition. Together, we focused on high quality leads, as opposed to a value approach, which led us to decrease the CPA to a record low after three months, generate 630 total leads through a newly implemented chat bot and increased organic traffic validated by original content by 113%.“
DAN WATKINS
Chief Operating Officer
