Search Engine Optimisation

Proven SEO expertise,
ready for the age of AI-driven search

We understand how search works today. The search engines are still key, but AI Overviews and LLM tools like ChatGPT are changing how people find and trust brands. We stay ahead of those shifts to make sure your brand shows up where it counts.
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Our approach starts with your commercial goals. We align them with how your customers search, then build strategies that drive the right traffic and convert it. That means technical SEO, content, authority signals, and now AI visibility too.
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It’s still SEO. But SEO built for how the web actually works in 2025.

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How do Curated do SEO?

We focus on building strong technical foundations that put you in the best position to be seen by the people who need to see you, whether that’s in traditional search results or in answers generated by large language models (LLMs) such as ChatGPT, Claude, Perplexity and Gemini.

Our frameworks analyse your site from the ground up, fixing structural issues and strengthening technical signals before anything else. That’s how we build lasting visibility, not quick wins.

Why SEO?

We believe that SEO is an integral part of digital success, not an add-on or an afterthought. And today, that means preparing your site not just for search engines, but for the new wave of AI search.

From structured data to semantic clarity, many of the principles we’ve always focused on now directly support AI visibility too.

Our SEO process

First, we identify the most effective combination of SEO methods to use. These may include, but are not limited to:

Technical Analysis & Optimisation

We take a deep dive into your technical ecosystem and show you the areas for immediate and future growth. From mobile-friendliness and page speed, to browser caching or file compression, we look at all of the technical aspects of your site to put you in the best possible position for search visibility.

Information Architecture

IA informs our content strategy by identifying what information is needed by the user (behaviour analysis) in a given context (conversion journey). Putting ourselves in your customer’s shoes, we create the most efficient pathways to get them the essential information.

Reporting

Great SEO is measurable. Whether it’s tracking organic visibility, conversion rates or website traffic, we measure progress, show value, and identify actionable steps to improve marketing performance and meet your goals

Technical SEO Implementation

Our SEO team can also help you to action the insights that we provide you with from our reporting and SEO audit.

"Become has worked with many agencies and marketing professionals in the past, but no one comes close to Curated for their ethic of embedding themselves within your business, going way above and beyond, and really pushing the business. Curated have skills across nearly every area of marketing, and had real, tangible positive impact on our businesses KPIs in a difficult new market. I’d highly recommend anyone who wants to push their marketing game on to give Curated a call!"

Adam Brooker — Business Lead

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Become / MAS Holdings

Our proven SEO strategy delivers measurable results to support your business' KPIs

Chesneys

Doubling leads for Chesneys with a multi-channel approach

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Healthspan

How we made CBD oil Healthspan’s best-selling product through content marketing

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Milk & More

Optimising Digital Channels to Drive Scalable Growth for Milk & More

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Specsavers Covid-19

How our assurance framework helped support Specsavers' customers through COVID-19

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Specsavers Opticas

Driving a 65% uplift in leads with Specsavers Opticas

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Ultimate Sports Nutrition (USN)

Transforming USN’s digital strategy to deliver huge sales growth

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Frequently Asked Questions

We’ve developed an in-depth strategy for stellar SEO. Take a look below to get a better understanding of our main steps.

What is an SEO agency?

A Search Engine Optimisation (SEO) agency specialises in improving a website’s organic visibility on Google and other search engines, improving organic traffic. At Curated, we achieve this through the optimisation of a website’s content with targetted keyword research, implementing off-page SEO strategies such as building backlinks and refining technical SEO to improve the site’s infrastructure. We also keep updated with the latest changes to search engine algorithms, and other trends to consistently deliver impressive results for our clients.

Why is SEO important for the success of your brand?

We believe that SEO is an integral part of digital success, not an add-on or an afterthought. It’s not just a couple of good meta descriptions or a speedy page load time, SEO informs your entire digital footprint — that’s why it needs to be just right.

How can organic SEO help my brand?

If done right, an organic SEO strategy will help your brand climb up the search engine results page, improve the visibility of your website, increase traffic to your site, better engage visitors and help your brand to improve its bottom line.

What makes Curated’s SEO services different?

Our strategies focus on building strong technical foundations, putting you in the best position to be seen by the people who need to. That’s why our frameworks analyse your website from top-to-bottom, to make sure it’s structurally sound before we start implementing fancy tactics.