PPC
There is no quicker way to accelerate the growth of your business than paid media advertising. However, running ad campaigns can be costly, time-consuming and requires technical expertise.
Let us help you avoid expensive mistakes and wasted time.
From pay-per-click (PPC) to social media advertising — we know that businesses need sophisticated, innovative channel strategies to connect with their audience, drive marginal gains and get ahead of competitors.
Curated will evaluate your business’s current approach to PPC advertising, identify missed opportunities and highlight where the gaps are in achieving your commercial goals through PPC. Our paid channel specialists will develop a bespoke targeting framework and expand your knowledge of who your customers are, and how they can be targeted.
Our team does not work in siloes. We will evolve your PPC strategy to leverage its relationship with the wider marketing efforts, creating a seamless customer journey.Whether you have run paid media campaigns before or this is your first time, we’ve got you covered.
We believe that paid media is essential for digital success. Paid Media is the perfect way to connect with your audience, drive marginal gains, and get ahead of competitors. When it comes to perfecting your channel activity, implementation is just one piece of the puzzle.
First, we identify the most effective combination of paid media channels to use. These may include, but are not limited to:
Founded by an ex-Googler, we’ve always been at the cutting edge of paid search and are proud to be Google & Microsoft Partners. Paid search can be a powerful channel to drive growth, especially as a part of a combined SERP strategy.
Our approach to retargeting is granular, personalised, and built across multiple channels. We use frameworks that make sense of the complexity of customer journeys and the multiple touch points required for conversion.
Display & native advertising can provide the support your brand needs. We focus on brand awareness but we’ve also proven how display can be leveraged for lead generation too.
Our PPC audit is focused on improving ROI from your Google & Microsoft Ads accounts. Whether through identified wasted spend, missed opportunities or the incremental gains from best practice alignment, our approach delivers results.
Google & Bing Shopping campaigns are core revenue drivers for many of our retail clients. Whether utilising data-led ‘Smart Shopping’ campaigns or creating our own custom audiences, we can maximise your eCommerce performance.
Adam Booker — Business Lead
Become | MAS Holdings
Elevating Alma Lasers' brand presence through data-driven marketing
Acquiring new customers during Covid-19 uncertainty for Anytime Fitness
Delivering marketing qualified leads and ticket sales for Gartner Events
Generating sponsorship & delegate leads for IDC’s EMEA events
We’ve developed an in-depth strategy for stellar PPC. Take a look below to get a better understanding of our main steps.
Paid media, or PPC, refers to a model of digital marketing in which advertisers typically pay a fee each time one of their ads is clicked. This takes many different forms, but essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Whilst organic growth can take time, Paid Media can drive results quickly. Paid Media can elevate your digital marketing efforts and get your brand in front of your target customer personas, as well as push your brand out to those who actively searching for your products or services.
Whilst organic growth can take time, Paid Media can drive results quickly. Paid Media can elevate your digital marketing efforts and get your brand in front of your target customer personas, as well as push your brand out to those who actively searching for your products or services.
A paid media team creates, manages, and analyses advertising campaigns across channels, such as PPC and paid social. They focus on keyword research, ad creation, bid management, and performance tracking to ensure campaigns effectively reach the desired audience and meet commercial goals; from awareness to conversion.
Our pay-per-click & paid media activities are fully focused on your commercial goals. We utilise a scientific approach to paid media advertising, using our own vast experience, testing and data analysis & tools to inform our decisions that will scale your business and get the best return on your investment.
