Social Media
Our social media services can be broadly described in three areas, including organic social, paid social and social insight. We help brands meet their goals, whether that’s driving more revenue, increasing engagement, or driving leads, through our social activity.
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We do this by taking time to evaluate your existing social media strategy, as well as that of your competitors and customers. We then decipher a best-in-class social strategy for you, including which platforms will be most effective for your brand, your post frequency, audience targeting, content and tone of voice.
We do this by taking time to evaluate your existing social media strategy, as well as that of your competitors and customers. We then decipher a best-in-class social strategy for you, including which platforms will be most effective for your brand, your post frequency, audience targeting, content and tone of voice.
First, we create a plan to maximise engagement and interactions through both organic and paid social strategies to achieve your brand’s objective. These may be to generate leads or improve brand awareness. Our tailored social strategy is then generated, which may include, but is not limited to:
Any social media activity without a paid promotion uses free social media tools to build and engage with an online audience.
A method of displaying ads or sponsored marketing content on popular social media platforms and targeting a specific sub-audience.
Uniquely positioned in its ability to target businesses and professionals, LinkedIn is an excellent channel for b2b brands to drive & nurture leads to target accounts. Based on each client’s needs, we run a range of ad formats on LinkedIn from video, and carousel to sponsored messaging, delivering the right message to the relevant audience to drive high-value leads through the platform.
Whatever your audience, we can help you reach them on Facebook and Instagram as the most widely used social media platforms in the world. Whether you’re looking to drive awareness at scale through reels or boost eCommerce sales through shopping ads, we can build, run and optimise your Facebook and Instagram campaign to support your goals.
As the fastest-growing social media network in the world, TikTok is an advertising channel that can no longer be ignored. Stand out from the competition with engaging, user-friendly TikTok ads that engage users and introduce them to your brand.
A means of measuring, understanding, reporting and ultimately improving a company’s performance on organic and paid social.
Consumer insight from social networks that are obtained through observing and analysing social conversations around brands, products or even an unmet need or problem.
Offers a means of extracting insights from data based on social media platforms and metrics (follows, likes, reach, impressions, engagements and post-performance) over various periods.
Adam Brooker — Business Lead
Become / MAS Holdings
Elevating Alma Lasers' brand presence through data-driven marketing
How our content strategy drove new customers for Essilor UK
We’ve developed an in-depth strategy for stellar paid social. Take a look below to get a better understanding of our processes:
Paid social delivers online advertising via third-party social media networks. The most popular paid social channels globally are Meta (Facebook and Instagram), TikTok, X (formerly Twitter), Pinterest and Reddit. The value of paid social is it enables advertisers to reach their audience at scale due to the popularity of the platforms, as well as targeting users based on their in-platform behaviour to reach relevant users.
Organic social is any social media activity without paid promotion, which uses social media tools to build and engage with an online audience.
A paid social agency provides paid social media management services to it’s clients. The scope of paid social services is client specific, but would typically include account set up and conversion tracking, campaign set up and reporting, optimisation and audience management.
Social media has become one of the most effective ways to acquire, build, and engage with new audiences. It’s never been easier to communicate with your audience and now is the time for you to scale your business through social media.
Yes, Curated are paid social strategy experts. With years of experience servicing clients across industries, we develop an in-depth paid social strategy that enables our clients to reach their business goals by running engaging, efficient and optimised campaigns on social channels that are backed by data and insights.
We put customer insight at the heart of everything we do. We want to understand your customers’ needs to create a social strategy that works for them, ultimately benefiting your bottom line. You won’t get a cookie-cutter approach from us; you’ll get a strategy driven by research and understanding.
