Following our three-step methodology, we work with you to understand your deeper business challenges, to ensure lasting growth. We first research, audit and evaluate your existing strategy to prioritise actions for immediate change, whilst simultaneously considering what we can do to drive growth and to keep your brand at the forefront of competitors. Processes may include, but are not limited to:
Gap Analysis
Our expert gap analysis is the fundamental process we use to navigate digital content. It consists of four separate stages that provide rich insight into areas of strong performance or themes for improvement.
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Competitor Analysis
Analysing where you sit within your competitor’s real estate is key. In the digital arena, this can range from scrutinising your organic performance against key competitors and evaluating forecasted competitor activity to taking a closer look at the landscape to identify missed opportunities in the SERP and understanding your share of voice.
Content Audit
This review will get to the nitty-gritty of all types of content. Are you wondering why one page is receiving more clicks than any other? Or why searchers are landing in one location when you want them to push them to see content elsewhere? With the help of several tools, all performance data will be collated to paint a holistic picture with accompanying actions.
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Search Analysis
Figuring out the next steps for your website can be tricky, but through our Search Analysis, we outline clear content strategies to follow. Our approach is data-led, and customer-driven, using comprehensive keyword research to inform detailed editorial plans which will help protect and grow your brand.
Trend Report
It’s impossible to market to an audience if you don’t know what’s influencing their choices. Insights and trends are at the heart of everything we do; whether that’s ensuring you are at the forefront of a rising trend or the first one to capture new industry information — our Trend Report will keep you on the pulse and ahead of your competitors.
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UX Audit
Content is much more than the words on a page, the way a customer navigates your website is crucial. We’ll analyse the current layout of your website in terms of personalisation, UX and CRO to suggest structural changes that ensure conversion rates are best optimised.
Assurance
Are you making the most of emerging trends and opportunities? Do your competitors always seem a step ahead? Are you prepared to mitigate against risks? We understand the importance of BAU, however, assurance is a process that leverages trends and insight at speed, allowing you to make better and quicker business decisions.
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CX Audit
Customer experience can be impacted by a myriad of things, including marketing channels, internal platforms and on-site content resonance. Our CX strategy is an in-depth look into points of friction across the ecosystem that can hinder commercial performance. By examining elements such as speed, accessibility, trust, CRO, and content, we forecast potential commercial benefits from targeted improvements, including increased awareness, engagement, and membership growth This is all anchored in the context of the target audience, their motivations, attitudes and behaviours to provide a fully fledged growth solution.
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