Consumer Discretionary Spending in 2024: How to grow your brand in a period of economic stagnation

Recession normally equals fear, dread and risk aversion for brand leaders. But fear not, we believe that strong brands can successfully navigate the myriad of challenges in phases of economic recession.

Thriving Online: 5 Dominant Health and Wellness Trends Taking Over the Internet

In 2023, the emphasis on health and wellness continues to grow, and five new trends are sweeping the internet by storm.

Threads: Meta's latest fad or a legacy in the making? 

Brands are facing a big decision that shouldn’t be taken lightly which is to follow the crowd or determine Threads as either irrelevant or unnecessary to their brand and marketing efforts.

Beyond Viral Videos: TikTok as a Powerful Search Engine

TikTok is now a powerful search engine. Unlock its potential for your business and find out where it’s heading in the future.

Consumer behaviour in a cost of living crisis

With the cost of living crisis set to continue in 2023, discover these insights into how consumers adapt their buying habits and how businesses can respond.

ChatGPT: Does Human Capital Still Matter?

ChatGPT has emerged as a game changer for better business efficiency, but here's why you shouldn't forget the importance of human capital.

What is fitness gamification?

Fitness gamification is the addition of game-like elements to fitness tasks. Learn more, including what the most popular gaming elements are.

The Top 8 2023 Digital Marketing Trends

From short-form video content and smaller marketing budgets to employee advocacy, we breakdown our top 8 digital marketing trends for 2023.

Marketing Strategy for a Cost of Living Crisis

The cost of living crisis is already affecting consumer behaviour and spending. Stay prepared by adapting your marketing strategy.

Wearable technology: a vision for the future

Discover the many benefits of wearable technology and find out how it is shaping the fitness industry today.

How to use TikTok to support your brand

Discover how to use TikTok to support your brand and our recommendations on what to post and how to grow your following.

From Rags to Riches: The Evolution of Fashion Resale

Discover the reasons for the rise in fashion re-sale and what this means for the future of the fashion industry.

How to Leverage Content Marketing to Boost Your eCommerce Business

Ecommerce brands should see content as a key tool to stay connected to customers and rank better in search engines.

The Importance of Personalisation and its Place in the B2B Buyer Journey

Personalisation throughout the digital B2B sales and marketing process is becoming ever more popular. Explore more here.

Is Mobile eCommerce the Future?

What does the future of mobile ecommerce look like post pandemic? Find out about the future of online retail here.

eCommerce Trends That Will Define 2022

Many businesses have the goal of high digital growth. How does this affect the world of eCommerce? Find out the top trends here.

B2B Marketing Trends 2022

The digital transformation of the economy and the rise of eCommerce will spark significant change in 2022. Discover the top B2B trends here.

Future Proof: Sustainable Trends to Improve your eCommerce Store in 2022

As the concept of sustainability grows, we've looked at how to future proof and improve the sustainability of an eCommerce store.

Why is insight agility so important for health and wellness brands?

Find out what insight agility means for marketers and how it could be the future for gathering customer insights. Read more.

Why Understanding Our Customers is Non-Negotiable for Good Marketing Strategies

Discover the importance of understanding customer behaviour and how this should influence marketing strategies.

The Rise of Spiritual Wellness in Popular Culture

What is spiritual wellness and why has it seen a surge in popular culture? Find out what this trend means for the health and wellness industry here.

Hybrid health: how health and wellness brands are having to embrace change

Discover the ways that health and wellness brands are having to embrace change and market to the new and emerging hybrid consumer.

Driving Footfall & Acquiring New Customers For Gyms

Discover the ways that gyms can drive footfall and acquire new customers for gyms during a global pandemic.

Testing the sh*t out of LinkedIn ads, so you don’t have to

Find out how to make the most out of a test and learn approach for the LinkedIn ad platform and the key takeaways.

4 Health and Wellness Trends To Watch in 2022

Discover the growing health and wellness trends shaping consumer decisions in 2022 and how your brand can tap into this megatrend.

Our Approach To Sales: 4 Top Tips When Selling B2B

Find out about Curated's approach to sales and our best advice when selling business-to-business strategy.

Curated and Specsavers UK Take Home 3 Awards for COVID-19 Content Campaign

With awards season in full swing, Curated are pleased to announce 3 wins in partnership with Specsavers for our work on the Covid-19 Care Hub.

Memorable Marketing: Taking a leaf out of the peacock’s playbook

Find out how Costly Signalling Theory can transform your marketing strategy and create an emotional impact for consumers.

Market Segmentation: How to Use it for Maximum ROI

How can segmenting your market allow you to create more successful marketing campaigns and maximise the ROI? Find out from our experts.

Social Listening vs Customer Insight: What’s the Difference and Why Does it Matter?

What is social listening and what does it inform you about your customers? Our Social Media Lead tells you how to use it to your full potential here.

Using Reporting As A Valuable Insight Tool & Not Just A Box-Ticking Exercise

Your reporting can be a powerful tool to surface customer insights and ultimately, drive commercial growth. Here's how to know if you're doing it correctly.

Is the Rise in Video Marketing a Worry for Content Marketers?

Now more than ever video marketing is key for brands across all platforms. But what does this rise mean for content marketers and long-form articles?

Human Behaviour Theories All Marketers Need to Know

How well do you understand your customers? Find out how these human behaviour theories can shape your marketing strategy.

The Importance of Understanding and Making Use of Customer Lifetime Value

Tracking lifetime value can benefit your business. Discover how to calculate lifetime value to maximise customer retention and improve ROI.