Enhance

Evaluating and validating your approach to marketing to identify what is needed to gain real competitive advantage.

Expand

Develop undisputed knowledge of customer attitudes, motivations and behaviours to deliver results driven content and media campaigns.

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Evolve

Integrating our RevOps approach to tackle the more complex problems and challenges curtailing brand growth.

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Our promise

We curate and execute marketing strategies that delve beyond marketing and into deeper business challenges and we always strive to gain an unrivalled understanding of our client's customers.

‍Our ambition goes beyond the immediate: we’re not just here to fuel success; we're driven to ensure lasting growth.

With every strategy, every decision, we aim to create a clear competitive edge, securing our clients' position of commercial excellence.

Our proven process

At Curated we follow a three step process to Enhance your channel strategy, Expand your understanding of your customer and Evolve your marketing operations.

We do this by pairing our extensive knowledge of key marketing channels by research, auditing and evaluating your existing strategy and channel build and bringing your customer to the forefront of all future outputs and deliverables.

We’ll help you prioritise what is needed now to make immediate change, and what needs to happen in the long-term so we can drive consistent, incremental growth together.

We’ll deliver immediate impact and lay the foundations for ongoing innovation, ensuring your brand remains competitive, relevant and poised for growth.

Enhance

The first phase is all about knowing what is needed for true competitive advantage.

Here we will evaluate what is in place to get to the heart of what is working and what is not. We’ll use this information to identify the quick wins and ensure they are aligned to the commercial goals of our client’s business.

This will factor in a thorough internal and external review of the business.
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What can be covered in the Enhance phase?

— Marketing discovery and prioritisation of your challenges and issues
— Strategy validation
— Micro and macro audits
— Channel effectiveness audits such as PPC or paid social
— Technical SEO audits
— Content Gap Analysis
— Media planning
— Strategic delivering planning

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Sound like what you need?

Get in touch

Expand

The secondary phase will be to build upon the foundations to create undisputed knowledge of who your customer really are and the opportune markets they reside in.

This will come from continuously reviewing customer motivations, attitudes and behaviours and then applying these learnings to new market, content and channel opportunities.

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What can be covered in the Expand phase?

— Micro and macro customer experience auditing
— Audience sizing
— Persona development and enrichment
— First party research
— Development of content strategies
— Content and asset creation
— Creative direction
— Website development and design
— GTM and promotional planning

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Found what you're looking for?

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Evolve

The third phase will be built around not only tackling marketing problems, but also business problems, identifying and offering solutions to challenges adding friction to scale.

This includes activities and deliverables related to our revenue operations philosophy that begins to deal with the complex problems related to the people, process and technology with your business.

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What can be covered in the Evolve phase?

— Business strategy
— Data consultancy and advanced reporting
— Technology implementation
— In-housing solutions
— Fractional services
— Market landscaping and insight
— Retained consultancy

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Ready to make a change?

Get in touch