Digital PR

Build authority & credibility with SEO-aligned Digital PR campaigns.

Digital PR is dedicated to securing valuable, relevant backlinks that boost your site’s authority through connections with national, regional, and niche publications. At Curated our approach goes beyond link building; we align closely with your on-site content strategy to elevate brand recognition, drive social engagement, and increase visibility in search engine results.

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Types of Digital PR Campaigns

Hero Campaigns

The big, sexy campaigns that get you noticed. They're shareable, relevant and impactful.

Reactives

Newsjacking breaking stories to make sure your brand is always part of the conversation.

Local PR

Niche, location-specific content outreached to local publications.

Amplification

Outreaching your on-site content to get as many eyes on it as possible.

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Why Choose Curated for Digital PR?

With our deep expertise in both Digital PR and SEO, our agency brings a comprehensive, results-driven approach that maximises the synergy between these disciplines.

Here’s what you can expect when you partner with us:

01

Expert Media Relations

Our established relationships with influential media professionals to give your brand access to the coverage it deserves.

02

Tailored Strategy

Every campaign is customised to align with your specific goals, audience, and industry trends.

03

Impactful Storytelling

Our team craft stories that resonate, helping to engage your audience and ensure your message is heard.

04

Transparent Reporting

We provide you with clear, actionable insights into the performance of each campaign, including backlinks, referral traffic, brand mentions, and more.

The benefits of Digital PR

Increased Brand Visibility

By securing coverage on reputable online publications, industry blogs, and social media platforms, Digital PR increases brand visibility among your target audience. The right placement can help you reach millions of potential customers, establishing your brand’s presence and improving recognition.

Improved SEO Performance

High-quality backlinks from authoritative, relevant websites are key to strong SEO performance. Through Digital PR, you can earn backlinks from trusted publications, which not only boost your domain authority but also enhance your visibility in search engine results.

Enhanced Brand Credibility & Trust

When your brand is featured in trusted online publications, consumers are more likely to trust and recognise your brand. This boost in credibility can be pivotal in moving potential customers along the journey from awareness to conversion.

Increased Website Traffic

Effective Digital PR places your brand in front of relevant audiences, generating valuable referral traffic to your website. These highly targeted visitors are more likely to engage with your content, explore your offerings, and become loyal customers.

Content Amplification

Digital PR isn’t just about getting your brand featured on various websites; it’s about telling a compelling story that resonates with your audience. With well-crafted content, Digital PR can amplify your messaging, reinforce your brand values, and drive engagement across multiple digital platforms.

Frequently Asked Questions

We’ve developed an in-depth strategy for brilliant Digital PR. Take a look below to get a better understanding of our main steps.

What is Digital PR?

Digital PR is a strategy focused on improving brand visibility and reputation through online channels such as websites, social media, blogs, and digital publications. It is a combination of strategic content marketing and finding unique news angles or hooks that will result in results.

What is the difference between Traditional PR and Digital PR?

Traditional PR focusses on brand stories, a broadcast method typically targeting traditional media outlets. Whereas Digital PR is centred around building credibility and authority online by being part of broader/relevant conversations—targeting everything from social media, online publications, and news outlets.

Why is Digital PR important?

As part of an organic performance strategy, building authority into the site is key. Once the site has been optimised both from a technical SEO point of view, and content has been developed, building brand authority is what will set brands apart and deliver performance.

How do you measure the impact of Digital PR?

We will always report on key campaign metrics such as the number and quality of links built, referring traffic, and placement of campaigns. We also measure the impact on organic performance, including keyword rankings and visibility for the pages we target, as well as traffic and conversions that can be attributed directly to the campaigns.