Curated Compass

Strategic Clarity, Scaled to Fit

At Curated, we understand that not all change has to be monumental. Our emergent strategy approach empowers brands to test, learn, and adapt – one step at a time.

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Introducing Curated's Strategic Compass

Introducing Curated’s Strategic Compass – your guide to navigating key opportunities and laying the groundwork for transformative, long-term success. 

These cost-effective, actionable solutions are designed to lay the foundations to provide clarity, direction, and confidence to grow. Whether you’re exploring competitors, audience behaviours, trends, the Strategic Compass ensures every step is informed, purposeful, and impactful.

Why did we design these products?

At Curated, we understand that not every challenge requires a big solution.
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Our Strategic Compass provides cost-effective, actionable solutions for brands seeking clarity, direction, and confidence to take their next step. Whether you need to understand competitors, audiences, trends, or your strategic foundations, these products lay the groundwork for work of greater breadth and depth.

Our Strategic Compass Products

Catalyst

From what’s now to what’s next

Your business may feel well-positioned today, but what about tomorrow? Catalyst identifies up to three pivotal trends shaping your industry and turns one of these into an actionable campaign idea – giving your brand the edge in an ever-evolving market.

What's Included?

Benchmark

Step ahead of the competition

In a crowded marketplace, knowing where your brand stands – and where it needs to go – is critical. Benchmark delivers an in-depth competitor analysis, providing a clear picture of your positioning, opportunities, and threats.

What's Included?

Identify

Understand your audience, today and tomorrow

Great marketing starts with great understanding. Identify bridges the gap between static personas and actionable insights, helping you sharpen your messaging, improve targeting, and future-proof your strategy.

What's Included?

Blueprint

Your strategic foundation, made fit for purpose

Is your marketing strategy aligned with where your brand needs to go? Blueprint delivers a clear, actionable diagnostic of your current setup, identifying gaps, opportunities, and the steps needed to optimise for future success.

What's Included?