Curated Compass

Strategic Clarity, Scaled to Fit

At Curated, we understand that not all change has to be monumental. Our emergent strategy approach empowers brands to test, learn, and adapt – one step at a time.

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Introducing Curated's Strategic Compass

Introducing Curated’s Strategic Compass – your guide to navigating key opportunities and laying the groundwork for transformative, long-term success. 

These cost-effective, actionable solutions are designed to lay the foundations to provide clarity, direction, and confidence to grow. Whether you’re exploring competitors, audience behaviours, trends, the Strategic Compass ensures every step is informed, purposeful, and impactful.

Why did we design these products?

At Curated, we understand that not every challenge requires a big solution.
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Our Strategic Compass provides cost-effective, actionable solutions for brands seeking clarity, direction, and confidence to take their next step. Whether you need to understand competitors, audiences, trends, or your strategic foundations, these products lay the groundwork for work of greater breadth and depth.

Our Strategic Compass Products

Catalyst

From what’s now to what’s next

Your business may feel well-positioned today, but what about tomorrow? Catalyst identifies up to three pivotal trends shaping your industry and turns one of these into an actionable campaign idea – giving your brand the edge in an ever-evolving market.

What's Included?

Benchmark

Step ahead of the competition

In a crowded marketplace, knowing where your brand stands – and where it needs to go – is critical. Benchmark delivers an in-depth competitor analysis, providing a clear picture of your positioning, opportunities, and threats.

What You Get

  • A focused, actionable, and affordable competitor analysis.
  • A Benchmark score assessing site structure, content, and performance metrics.
  • Strategic placement within our Marketing Maturity Quadrant: Masters, Disruptors, Focused, or Pioneers.
  • Three key strategic actions to prioritise, alongside a forecast of their potential impact.

Why Choose Benchmark?

  • Uncover Gaps: Identify where competitors are gaining ground.
  • Spot Opportunities: Pinpoint areas for growth and differentiation.
  • Prove ROI: Provide leadership-ready insights that demonstrate strategic value.

We believe in clarity that inspires action. Benchmark provides immediate insights, laying a strong foundation for deeper strategic improvements.

What's Included?

Identify

Understand your audience, today and tomorrow

Great marketing starts with great understanding. Identify bridges the gap between static personas and actionable insights, helping you sharpen your messaging, improve targeting, and future-proof your strategy.

What You Get

  • Up to three enriched personas with 10 key profiling categories.
  • Actionable insights into audience channel preferences and friction points.
  • Suggested brand and content opportunities for activation.
  • Emerging trends and future persona opportunities to monitor and explore.

Why Choose Identify?

  • Stay Relevant: Keep personas dynamic and responsive to changing behaviours.
  • Activate With Precision: Craft campaigns grounded in actionable insights.
  • Validate Your Strategy: Use research-backed findings to drive smarter decisions.

Our emergent strategy approach ensures you’re continually enriching your understanding – saving time and money while driving better results.

What's Included?

Blueprint

Your strategic foundation, made fit for purpose

Is your marketing strategy aligned with where your brand needs to go? Blueprint delivers a clear, actionable diagnostic of your current setup, identifying gaps, opportunities, and the steps needed to optimise for future success.

What You Get

  • A streamlined internal and external review, encompassing
  • Three prioritised actions, categorised by value and complexity using our traffic light system.
  • A roadmap for short- and long-term improvements to your marketing strategy.

Why Choose Blueprint?

  • Save Time: Quickly identify and address root causes of misalignment.
  • Focus Resources: Invest budget where it delivers maximum impact.
  • Future-proof Your Strategy: Align your direction with evolving market demands.

Blueprint is your starting point for smarter marketing decisions, allowing you to test, learn, and adapt – building a solid foundation for long-term growth.

What's Included?