Redefining premium Hospitality through Record-Breaking Engagement and Outcome-Driven Marketing

The Challenge

Engage faced the challenge of standing out in a crowded, high-spending hospitality market during one of the UK’s most prestigious events. With multiple buyer typers, from corporate bookers to luxury leisure groups, the business needed to differentiate its experiences, drive high-value bookings, and build wider brand visibility in a short window. To succeed, Engage had to connect with audiences seeking exclusive, once-a-year experiences worth investing in.

Key Results

• 900+ high-intent leads generated across Google and Meta
• Cost-per-lead up to 60% below the account average
• 1,106% increase in organic leads following SEO and content optimisation
• 407% increase in organic sessions
• 170% growth in organic clicks from March to October
• Over 3,400 new organic traffic clicks from content crafted by Curated
• Royal Ascot social content has had the most engagement it’s had in the past two years

Our Approach

Curated was brought in to reimagine Engage’s Ascot strategy, help the brand reach the right buyers, sharpen its positioning, and build a campaign that captured both the excitement and prestige of the event. Our role was to deliver a performance-driven approach that combined storytelling, audience insight, and cross-channel strategy to unlock meaningful commercial impact.

Here's How We Did It

Turning Insight Into Performance at Scale

Engage needed to reach multiple high-value audience groups with messaging that reflected why they purchase- exclusivity, experience, and prestige. Our campaigns were designed to balance scale, efficiency, and personal relevance across all channels. Some of what we did:

• Launched Google PMax with five persona-segmented asset groups, capturing high-intent searches such as “Ascot corporate hospitality” and “VIP racing packages”
• Activated geo-targeting across London, Southeast, US East Coast, and UAE to reach corporate and international buyers
• Rolled out Meta campaigns split by funnel stage and creative type
• Used LinkedIn to target senior corporate decision-makers with messaging focused on ROI and dealmaking
• Mirrored search activity across Microsoft Ads, maintaining consistency and full tracking

This delivered a highly efficient acquisition engine, generating 900+ high-intent leads, including a 60% lower Google Pmax CPL. This multi-channel approach ensured Engage reached the right audiences at the right moments, driving scale without sacrificing efficiency.
‍

Building Demand Through Storytelling, PR, and Real-Time Content

Our creative strategy focused on mindset, mood, and momentum. We connected Engage’s offering to the moments that matter for corporate hosts, social groups, and luxury buyers. Due to this, we:

• Developed persona-led landing pages and refreshed key Ascot pages with clearer messaging, sharper structure, and value-led content
• Produced event-first creative featuring ICON, Thursday/Friday availability, and day-specific narratives (e.g., Ladies’ Day glamour, Saturday social energy)
• Activated influencers including Ekin-Su, India Reynolds, Chris Hughes, and Kate Tracey to build cultural reach
• Delivered reactive digital PR and editorial guides that landed across lifestyle, business, and sport publications

This delivered the most engaged Ascot content on Engage’s social channels in two years, stronger media visibility, and a campaign that not only performed, but truly captured the spirit of the event.