PPC (search, display, and paid social) were essential channels for Wireless Logic and our rebuild & growth of these accounts was behind much of our commercial success.

Our initial task was two-fold – we needed to simultaneously increase the volume of UK MQLs whilst improving the quality of these leads. Through a process of restructuring the account with tighter themes, close collaboration with Wireless Logic sales teams, and an overhaul of ad copy we achieved a record month within our first quarter, continuing to grow both MQL & SQLs then on.

Our next phase was replicating the UK growth internationally. We first adapted and localised PPC campaigns for key European markets before launching tightly targeted campaigns at a global scale. This activity grew, eventually driving success in countries across the world, including: US, Canada, Israel, India, Australia, New Zealand, Singapore, South Africa, among others.

We also recognised the potential of paid social & LinkedIn specifically as a channel to reach key audiences beyond search. We needed content to speak to these audiences and Curated’s Content & Channel teams worked in tandem to deliver a successful paid social approach.