Keeping the quality of applications in mind, we also layered demographic and interest audience data in line with those most likely to convert.
With our work, Michael Page saw the first quarter of YoY growth in over two years, with both Q1 and Q2 of 2019 showing and increase in job applications, improved performance metrics, and an overall increase in the quality of job applications.
- 15% increase in applications
- 31% increase in conversion rate
- 8% decrease in cost per application