Vanity metrics don’t drive real growth. Learn how health, wellness & beauty brands can track KPIs that truly impact revenue, loyalty & long-term success.
In 2025, wellness consumers demand personalisation, trust & control. Discover 4 key strategies brands must adopt to engage, convert & thrive in a shifting market.
Cut through the noise with your use of data. Learn how to use data-driven narratives to boost engagement, improve SEO, and build trust in digital marketing.
eCommerce Brands - Onboard a new agency (before it's too late). What are you waiting for?
Recession normally equals fear, dread and risk aversion for brand leaders. But fear not, we believe that strong brands can successfully navigate the myriad of challenges in phases of economic recession.
In 2023, the emphasis on health and wellness continues to grow, and five new trends are sweeping the internet by storm.
Brands are facing a big decision that shouldn’t be taken lightly which is to follow the crowd or determine Threads as either irrelevant or unnecessary to their brand and marketing efforts.
TikTok is now a powerful search engine. Unlock its potential for your business and find out where it’s heading in the future.
With the cost of living crisis set to continue in 2023, discover these insights into how consumers adapt their buying habits and how businesses can respond.
ChatGPT has emerged as a game changer for better business efficiency, but here's why you shouldn't forget the importance of human capital.
Fitness gamification is the addition of game-like elements to fitness tasks. Learn more, including what the most popular gaming elements are.
From short-form video content and smaller marketing budgets to employee advocacy, we breakdown our top 8 digital marketing trends for 2023.
The cost of living crisis is already affecting consumer behaviour and spending. Stay prepared by adapting your marketing strategy.
Discover the many benefits of wearable technology and find out how it is shaping the fitness industry today.
Discover how to use TikTok to support your brand and our recommendations on what to post and how to grow your following.
Discover the reasons for the rise in fashion re-sale and what this means for the future of the fashion industry.
Personalisation throughout the digital B2B sales and marketing process is becoming ever more popular. Explore more here.
Ecommerce brands should see content as a key tool to stay connected to customers and rank better in search engines.
The digital transformation of the economy and the rise of eCommerce will spark significant change in 2022. Discover the top B2B trends here.
Many businesses have the goal of high digital growth. How does this affect the world of eCommerce? Find out the top trends here.
What does the future of mobile ecommerce look like post pandemic? Find out about the future of online retail here.
As the concept of sustainability grows, we've looked at how to future proof and improve the sustainability of an eCommerce store.
Find out what insight agility means for marketers and how it could be the future for gathering customer insights. Read more.
Discover the importance of understanding customer behaviour and how this should influence marketing strategies.
What is spiritual wellness and why has it seen a surge in popular culture? Find out what this trend means for the health and wellness industry here.
Discover the ways that health and wellness brands are having to embrace change and market to the new and emerging hybrid consumer.
Discover the ways that gyms can drive footfall and acquire new customers for gyms during a global pandemic.
Discover the growing health and wellness trends shaping consumer decisions in 2022 and how your brand can tap into this megatrend.
Find out how to make the most out of a test and learn approach for the LinkedIn ad platform and the key takeaways.
Find out about Curated's approach to sales and our best advice when selling business-to-business strategy.
With awards season in full swing, Curated are pleased to announce 3 wins in partnership with Specsavers for our work on the Covid-19 Care Hub.
Find out how Costly Signalling Theory can transform your marketing strategy and create an emotional impact for consumers.
How can segmenting your market allow you to create more successful marketing campaigns and maximise the ROI? Find out from our experts.
Tracking lifetime value can benefit your business. Discover how to calculate lifetime value to maximise customer retention and improve ROI.
How well do you understand your customers? Find out how these human behaviour theories can shape your marketing strategy.
Now more than ever video marketing is key for brands across all platforms. But what does this rise mean for content marketers and long-form articles?
Your reporting can be a powerful tool to surface customer insights and ultimately, drive commercial growth. Here's how to know if you're doing it correctly.
What is social listening and what does it inform you about your customers? Our Social Media Lead tells you how to use it to your full potential here.
