Insights

Originally posted on Curated Medium. Understanding your customer, and being able to leverage that understanding to build trust between you and them, is the driving force behind any good marketing team. But how do you know what is prompting your customers’ decisions? Well, you can gather a lot of customer research data from focus groups …

What Makes Your Customers Tick? Use Search Insight to Find Out Read More »

Originally posted on Figaro. Businesses have to spend money to acquire new customers as well as retain existing ones, but the former costs a lot more. Whether investing in sales teams, strategy, or paid advertising, acquiring customers at an effective cost is how most businesses operate. In order to fully understand what an “effective cost” …

The Importance of Understanding and Making Use of Customer Lifetime Value Read More »

Originally posted on Curated Medium. Now I’m not here to say anything controversial, such as the ‘retainer is dead!’. If executed right, the retainer model still offers a mutually beneficial relationship between brand and agency. However, the landscape is shifting and COVID-19 was only the spark that lit the powder keg. The state of the …

Do We Need to Rethink the Retainer? Enter Assurance Read More »

Originally posted on Figaro. How well do you know your customers? That’s the purpose of marketing, right? Understand your customers, their wants, their needs, and then deliver the best possible product or service to them. But how do we better understand them? What psychological theories should be on our radar to enable us to be …

Human Behaviour Theories All Marketers Need to Know Read More »

Your reporting framework and processes can be powerful tools to surface customer insights, gain competitive advantage, and ultimately, drive commercial growth. Is your approach to analytics and reporting anything less? How realistic is the dream of reporting as this powerful feedback loop and what’s getting in the way? For many of us, reporting is the …

Using Reporting As A Valuable Insight Tool & Not Just A Box-Ticking Exercise Read More »

Originally posted on Curated Medium. “My long-term wish is that the situation will lead to industry-wide reflection”. At a time where customer-led strategy is more important than ever, Curated’s Strategy Director David sat down to answer some questions around why he’s been pushing for this change for quite some time, and what the current global …

Why a Customer-First Agency Model is Now More Important Than Ever Read More »