Health and Wellness

Agility is extremely important when it comes to health and wellness — whether you’re thinking of Mbappé and his explosive speed or Sam Kerr’s textbook finishing. But for health and wellness brands, agility shouldn’t end there. The ability to move quickly and easily should trickle down into every aspect of your digital activity — particularly when it comes to customer insight.

As those in the marketing world know, things change, and fast. That is true of trends, tastes, behaviour, and most importantly, your customers. Who they are, where they are, what they like and need, and where the pain points lie will change over time. You need to be staying on top of these changes, and changing your marketing strategies in line with these. Sticking to what you know because it has worked in the past is a recipe for stagnation. As marketers, as brands, we need to be inquisitive, curious about our customers, and ultimately in service of their needs in order to really add value to their lives.

The rise of spiritual wellness has developed alongside our more nuanced understanding of health and wellness as an entity. Originally interpreted as something strongly linked to physical health: that being the absence or presence of disease. Now, understood as multidimensional, encompassing physical – yes – but also social, intellectual, emotional, and spiritual wellness.

Health. There probably has never been a time in the modern era where it has been a topic of so much conversation. Even before the COVID-19 pandemic entered centre stage, health and wellness was creeping ever more in the consumer consciousness and governmental policy. Whether related to the food we buy, the exercise we take or the apps we use, there has never been an age where there is so much information and opinion available.

Over the past year there has been a huge spike in search volume for gyms, with more interest from people looking for gyms online and researching before they try. So what can brands do to drive more gym goers? Find out here.  

Has your search history featured mochi, blue light glasses or chess boards in recent months? You’re not the only ones.

Our Senior Content Strategy Content Consultant Gabby explores six random search trends caused by the pandemic.