Ecommerce

This article will give you insight into what content marketing is, why it’s a great way to market your Ecom products, and some top tips on how to optimise your efforts for sales.

The possibilities are endless with email marketing, but this is all when it is executed with thought and precision. But where do you start? Never fear, our team of email marketing experts are going to share their insights on how to ace your eCom email marketing to not only see short-term sales uptake but long-term customer loyalty.

Over the last couple of years especially, shoppers have become a lot more comfortable with shopping via mobile. They’re doing it more often, for a wider range of services, and they’re expecting more from the businesses they shop with. Understanding your customers can allow you to respond to this more effectively.

So what, you might ask, does this mean for your eCommerce business? Do you need to do anything differently? Here’s the lowdown on the mcommerce boom and on what the future has in store…

Here’s a closer look at how and why customer behaviour and expectations have evolved, and at the top eCommerce trends that look set to shape 2022… 

In eCommerce, the concept of sustainability ranges from business models to packaging products and it’s becoming extremely important as sustainable shopping behaviours increase in popularity. According to the Nielsen study, 73% of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.