B2B Marketing Trends 2022

These are just a few of the trends our B2B marketing consultants have picked out as being especially important in 2022. Discover what’s happening in the post-pandemic marketplace, and what it means for your business…

Is your sales team adapted for hybrid working?

Hybrid working is on everybody’s radar. Whether you’ve returned to the office or not, it’s very likely your clients or suppliers are spending a day or two in the office each week. With that comes its own set of challenges. Everybody’s schedules are so different to how they looked a few years ago. While that’s a great thing for our work/life balance, there are some adjustments that have to be made to make sure that we continue to get the most out of the working week, no matter where you are sitting geographically!

One question we are always asked by B2B brands is how to get the most out of their sales team.

Here’s our interview with our Managing Director Jake Cawdery to help answer these questions…

Testing the sh*t out of LinkedIn ads, so you don’t have to

When it comes to testing a new social channel, or trying to get the most out of one you are already using, it often takes a test and learn approach. Well, if LinkedIn ads are on your list of channels to test, let us help you out by sharing everything we learned when we tested the sh*t out of LinkedIn for one of our clients.

Welcome to the ‘new wave’

At Curated, we had recognised shifting patterns within the marketing and advertising industry around late 2018. Client expectations were changing, and so were their value perceptions. After looking at our proposition, we realised that our perceived value to clients had shifted and we needed to be braver in communicating and articulating this.

We spent the later part of 2019 rethinking about our positioning and then in the early part of 2020, we took the plunge to pivot from agency to consultancy led agency. Overnight, clients became partners. Frameworks became our lifeblood. Strategy was first and foremost. Ultimately, this was integral to helping our partners navigate the uncertainty of the initial throes of the pandemic.