This year, we can expect plenty of caution from consumers as they deal with a reduction in purchasing power. Savvy customers will be more inclined to shop around, and quick to switch from their usual brands if a better alternative is available. On a brighter note, however, plenty of shoppers are still open to new …
Disclaimer: this was fully written by a human, so please excuse any errors, omissions or jarring turn of phrase throughout. Since the inception of ChatGPT, there has been a mad scramble to learn more about the capabilities of this generative AI platform. As it rapidly moves through the adoption curve and platform capacity becomes limited, …
If you’ve ever perfected your Arianna Grande routine on Just Dance or shunned the office lift for the staircase to reach your daily step target, you’ll have some idea of just how seamlessly the ideas of fitness and gaming can complement each other. For a wide range of businesses – e.g. exercise equipment and device …
More and more brands will be using TikTok-style shorts to grab and keep their audience’s attention. Savvy marketers will look for new ways to link ‘digital’ and ‘in-real-life’ to get the best of both worlds. And on the B2B front, we are likely to see greater use of employee advocacy to humanise messaging and widen …
Really great marketing always requires empathy It involves discovering your customers’ pain points and responding to them. It’s also about informing or reminding those audiences how your product offers real value. And when consumer spending is squeezed while your marketing team is forced to ‘do more with less’, these basic principles actually become more important …
Earlier on this year, Curated’s CSO David Angus sat down to discuss the changing economic climate and how a brand can navigate the challenges brought on by an economic recession. Seven months down the line, we look back at how some brands have followed these steps to not only survive but thrive… Well, the worrying …
In just a few years, wearable technology has completely changed the way we are living. Fitness enthusiasts are always looking for ways to easily track their fitness progress, and what better way to do so than through wearable tech? With the ability to track various goals and health aspects such as heart rate, sleep hygiene …
The rising awareness of the climate ‘emergency’ combined with the global pandemic, widespread wildfires and fast fashion scandals have left their enduring mark on us. As we become more conscious of the environmental impacts of fast fashion, sustainability has become a hot topic for consumers. With over 8.1k searches per month and an annual growth …
Sustainable fashion trends to look out for in 2022 Read More »
It’s time to talk about Tik Tok and the scrolling machine that has you, your best friend, favourite celebrity, kids and acquaintances absolutely hooked. It’s as addictive as it is entertaining and it is well worth your brand turning their attention to the app, whatever the industry. It’s the social media platform with the most …
So here we go again. After the end of Act 1 – the COVID-19 crisis exacerbating healthcare and supply chain pressures. We now enter Act 2 with the double pincer of the War in Ukraine and the cost of living crisis. The portents of doom from the government and media outlets have been ramped up …
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