Insights

Marketing Strategy for a Cost of Living Crisis 

Really great marketing always requires empathy It involves discovering your customers’ pain points and responding to them. It’s also about informing or reminding those audiences how your product offers real value. And when consumer spending is squeezed while your marketing team is forced to ‘do more with less’, these basic principles actually become more important …

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From Rags to Riches: The Evolution of Fashion Resale

Through the likes of sites such as Etsy and eBay we have become familiar with the peer-to-peer process and the growing popularity of consumer to consumer selling. Yet in recent years we have shifted away from the norm and instead, the evolution of resale marketplaces has rapidly entered the mainstream.

Resale is now a major conversation taking the fashion world by storm, existing to enable users to buy and sell pre-loved items. Not only this, but resale marketplaces also introduce a new social element, as engagement is encouraged from buyer to seller through direct messages, ratings and reviews.

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