Insights

From Rags to Riches: The Evolution of Fashion Resale

Through the likes of sites such as Etsy and eBay we have become familiar with the peer-to-peer process and the growing popularity of consumer to consumer selling. Yet in recent years we have shifted away from the norm and instead, the evolution of resale marketplaces has rapidly entered the mainstream.

Resale is now a major conversation taking the fashion world by storm, existing to enable users to buy and sell pre-loved items. Not only this, but resale marketplaces also introduce a new social element, as engagement is encouraged from buyer to seller through direct messages, ratings and reviews.

4 Health and Fitness Trends To Watch in 2022

The health and fitness industry is growing, and rapidly. Health and fitness has always been a priority for consumers but has since come into sharper focus as a result of the pandemic. Research shows that the global fitness industry is currently worth $96.7 billion and is growing at a rate of 3-5% every year. A seismic shift away from gyms means that there is an even greater demand for home fitness and there are a multitude of fitness trends for brands to take advantage of. Here are 4 health and fitness trends to look out for this year:

eCommerce Credentials and Case Study

It doesn’t take a genius to determine that the UK’s attitudes towards towards health and wellness would have shifted over the past two years —  but perhaps not in all the ways that most would expect.

To help brands keep on top of the changing wellness industry, Curated’s search and social experts have used trend listening to collate customer behaviour findings and forecasts for the coming year.

This report touches upon everything from mental health and personalised wellness tech to the topic on everyone’s lips — immunity.

Why we pivoted from an agency to a consultancy, and what’s the difference?

In 2014, frustrated that brands did not fully understand digital marketing or were not getting great digital marketing strategy from their chosen agencies, Simon Douglass formed Curated Digital. For five years Curated operated as an agency with the aim of bringing digital marketing channels such as SEO, PPC, content & social together to focus on …

Why we pivoted from an agency to a consultancy, and what’s the difference? Read More »