CONTENT STRATEGY

Content is more than a well-timed social post or a relevant blog article — it upholds your brand’s entire digital footprint.

Whether it’s to inform or entertain, build trust or visibility, great content isn’t plucked from thin air. Our approach is underpinned by extensive research that gets to the core of your customer behaviour; from identifying key competitor pitfalls, to highlighting new contextual trends through search listening.

How do Curated do content?

From web copy that inspires customers to take action or guides their online experience, to pages that earn you visibility on Google — it’s an integral part of user experience (UX). We believe that great content shapes how people interact with your brand, the feelings they associate with you, and how much value they get from visiting your website. By understanding intent, we can help to bolster a positive emotional connection with your customer.

Our content process

First, we identify the most effective combination of paid media channels to use. These may include, but are not limited to:

Gap Analysis

Our expert gap analysis is the fundamental process we use to navigate digital content. It consists of four separate stages that provide rich insight into areas of strong performance or themes for improvement.

Gap Analysis

Our expert gap analysis is the fundamental process we use to navigate digital content. It consists of four separate stages that provide rich insight into areas of strong performance or themes for improvement.

Competitor Analysis

Analysing where you sit within your competitor’s real estate is key. In the digital arena this can range from scrutinising your organic performance against key competitors and evaluating forecasted competitor activity, to taking a closer look at the landscape to identify missed opportunities in the SERP and understanding your share of voice.

Competitor Analysis

Analysing where you sit within your competitor’s real estate is key. In the digital arena this can range from scrutinising your organic performance against key competitors and evaluating forecasted competitor activity, to taking a closer look at the landscape to identify missed opportunities in the SERP and understanding your share of voice.

Content Audit

This review will get to the nitty-gritty of all types of content. Are you wondering why one page is receiving more clicks than any other? Or why searchers are landing in one location, when you want them to push them to see content elsewhere? With the help of several tools, all performance data will be collated to paint a holistic picture with accompanying actions.

Content Audit

This review will get to the nitty-gritty of all types of content. Are you wondering why one page is receiving more clicks than any other? Or why searchers are landing in one location, when you want them to push them to see content elsewhere? With the help of several tools, all performance data will be collated to paint a holistic picture with accompanying actions.

Search Analysis

Figuring out the next steps for your website can be tricky, but through our Search Analysis we outline clear content strategies to follow. Our approach is data-led, and customer-driven, using comprehensive keyword research to inform detailed editorial plans which will help protect and grow your brand.

Search Analysis

Figuring out the next steps for your website can be tricky, but through our Search Analysis we outline clear content strategies to follow. Our approach is data-led, and customer-driven, using comprehensive keyword research to inform detailed editorial plans which will help protect and grow your brand.

Trend Report

It’s impossible to market to an audience if you don’t know what’s influencing their choices. Insights and trends are at the heart of everything we do; whether that’s ensuring you are at the forefront of a rising trend or the first one to capture new industry information — our Trend Report will keep you on the pulse and ahead of your competitors.

Trend Report

It’s impossible to market to an audience if you don’t know what’s influencing their choices. Insights and trends are at the heart of everything we do; whether that’s ensuring you are at the forefront of a rising trend or the first one to capture new industry information — our Trend Report will keep you on the pulse and ahead of your competitors.

UX Audit

Content is much more than the words on a page, the way a customer navigates your website is crucial. We’ll analyse the current layout of your website in terms of personalisation, UX and CRO to suggest structural changes that  ensure conversion rates are best optimised.

UX Audit

Content is much more than the words on a page, the way a customer navigates your website is crucial. We’ll analyse the current layout of your website in terms of personalisation, UX and CRO to suggest structural changes that  ensure conversion rates are best optimised.

Assurance

Are you making the most of emerging trends and opportunities? Do your competitors always seem a step ahead? Are you prepared to mitigate against risks? We understand the importance of BAU, however assurance is a process that leverages trends and insight at speed, allowing you to make better and quicker business decisions.

Assurance

Are you making the most of emerging trends and opportunities? Do your competitors always seem a step ahead? Are you prepared to mitigate against risks? We understand the importance of BAU, however assurance is a process that leverages trends and insight at speed, allowing you to make better and quicker business decisions.

“As happened to many other businesses, CV19 caught us off-guard whilst we concentrated on longer term plans. Curated helped us re-set that long-sighted focus on the immediate term: dealing with the ever-changing landscape whilst this (I daresay) unprecedented pandemic tightened its grip across the globe. With government guidelines and research showing new evidence daily, Curated used up-to-date search insights to help us carve a path through the noise and ensure information that made its way on to our site was fit for purpose, with the right content coming in the right context and at the right time. To paraphrase Kipling slightly, Curated managed to keep their head when all about them were losing theirs ..."

ADAM KENNEDY
SENIOR DIGITAL MARKETING MANAGER — SPECSAVERS

Our proven content strategy delivers tangible results to help grow your business

Smashing Black Friday records with PPC advertising

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Driving a 60% increase in MQLs with content, SEO and paid channels

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Using PCOS health content to assist supplement sales

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Driving 100,000s opportunity total value revenue with content

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Supporting customers through COVID with our assurance framework

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Frequently Asked Questions

We’ve developed an in-depth strategy for stellar SEO. Take a look below to get a better undstanding of our 8 main steps.

Content is at the crux of every brand, from the copy on the page to the insights of the industry. Without content marketing your brand will not only drop off Google, but you’ll lack relevancy and risk losing your competitive edge.

From articles and infographics to whitepapers and videos — content marketing will help your brand to flourish. Looking to understand more about Content Marketing, contact our content team here.

We take a strategic and agile approach to everything we do. Not only to ensure your website and brand stays in front of the curve, but we will also encourage ways to improve the hygiene of your website and maintain the stamina of your commercial focus.

Sound good? Let's get to work!