The bottom line of any business is sales. Selling online however is a world apart from selling from a shop front. For one, customers are not physically visible, which means we need to work much, much harder to understand who they are. On the other hand, user behaviour online is much more trackable than footfall, so in another way, we can get to know you better online than if we sold you a pair of socks over the counter.
Good ecommerce is about creating a solid journey that leads your audience to the point of sale. What’s key (and what most people don’t do!) is to make sure all digital channels work together, to address a complete range of a user’s digital habits. Here’s how it happens.