This short-term project successfully enabled the gyms to get back on track.
In three months we drove a 41% increase in monthly leads from paid search channels and a 38% increase in monthly leads from digital channels (i.e. direct or organic leads which were influenced by paid search ads).
Overall, Anytime Fitness saw an increase of 44% increase in prospects for their gyms.
37% decrease in cost per lead across all digital channels
41% monthly increase in leads from paid search in new prospects
36% increase in new members