DIGITAL PERSONA
'Everyone is not your customer' — Seth Godin
We are customer-first. This is not just a cliche, yet a way of being for Curated. If you do not have a full grasp on your customer, how can you expect your message to resonate or your marketing to drive success? We first and foremost look to enrich your customer understanding, whether the goal is acquisition or retention.
How do Curated do persona?
We are unashamedly strategy-first. Gone are the days of jumping head-first into a marketing campaign or an advertising account and delivering sustainable results. Best-practice in digital marketing has been commoditised, meaning innovation, creativity and change come from strategic planning.
Why digital persona?
Has your customer understanding become outdated? Are you missing out on opportunities to understand and identify your customers? Do you need to better understand the online behaviour of your customers?
If these are questions that you are asking yourself, the Digital Persona product is for you. Our goal will be to give you the ammunition to make better business decisions, as well as execute relevant and resonant marketing strategies.
Our persona process
The key goal behind our persona process is to better inform your business and marketing strategy. Who, How and When to target to drive commercial results. Our process is simple:
As part of our wider business immersion, we will delve deeper into understanding your customers and both their rational and emotional drivers.
As part of our wider business immersion, we will delve deeper into understanding your customers and both their rational and emotional drivers.
Access analytics, marketing platforms and CRM for customer patterns in the data
Access analytics, marketing platforms and CRM for customer patterns in the data
Using a netnography approach to delve deeper into customer understanding through search, social and digital platforms. For deeper research, we will use survey techniques.
Using a netnography approach to delve deeper into customer understanding through search, social and digital platforms. For deeper research, we will use survey techniques.
Customer journeys, campaigns and content to meet customer needs.
Customer journeys, campaigns and content to meet customer needs.
Content and campaigns through the channels that will have commercial impact.
Content and campaigns through the channels that will have commercial impact.
Sound good? Let's get to work!
Our proven persona process delivers tangible results to support your business goals
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