PAID MEDIA (PPC)

We transform the way businesses approach paid media advertising.

There is no quicker way to accelerate the growth of your business than paid media advertising. However, running ad campaigns can be costly, time consuming and requires technical expertise. Let us help you avoid expensive mistakes and wasted time.

How do Curated do paid media?

From pay per click (PPC) to social media advertising — we know that businesses need sophisticated, innovative channel strategies to connect with their audience, drive marginal gains and get ahead of competitors.

Our paid channel specialists deliver bespoke, data-driven campaigns to help meet your commercial goals.

Whether you have run paid media campaigns before or this is your first time, we’ve got you covered.

Why paid media?

We believe that paid media is very important for digital success. Paid Media is the perfect way to connect with their audience, drive marginal gains and get ahead of competitors. 

When it comes to perfecting your channel activity, implementation is just one piece of the puzzle.

Our paid media process

First, we identify the most effective combination of paid media channels to use. These may include, but are not limited to:

PPC (Google & Microsoft Ads)

 Founded by an ex-Googler, we’ve always been at the cutting edge of paid search and are proud to be Google & Microsoft Partners. Paid search can be a powerful channel to drive growth, especially as a part of a combined SERP strategy.

PPC (Google & Microsoft Ads)

 Founded by an ex-Googler, we’ve always been at the cutting edge of paid search and are proud to be Google & Microsoft Partners. Paid search can be a powerful channel to drive growth, especially as a part of a combined SERP strategy.

LinkedIn Ads

Uniquely positioned in its ability to target businesses and professionals, LinkedIn is an excellent channel for b2b brands to drive & nurture leads to target accounts. 

LinkedIn Ads

Uniquely positioned in its ability to target businesses and professionals, LinkedIn is an excellent channel for b2b brands to drive & nurture leads to target accounts. 

Facebook & Instagram Ads

Whatever your audience, we’re sure to find them on social. Whether it’s a B2B focused campaign on LinkedIn, an eCommerce drive on Facebook & Instagram, or a brand awareness push through TikTok, we’ve got you covered.

Facebook & Instagram Ads

Whatever your audience, we’re sure to find them on social. Whether it’s a B2B focused campaign on LinkedIn, an eCommerce drive on Facebook & Instagram, or a brand awareness push through TikTok, we’ve got you covered.

Remarketing Ads

Our approach to retargeting is granular, personalised, and built across multiple channels. We use frameworks that make sense of the complexity of customer journeys and the multiple touch points required for conversion.

Remarketing Ads

Our approach to retargeting is granular, personalised, and built across multiple channels. We use frameworks that make sense of the complexity of customer journeys and the multiple touch points required for conversion.

Display

Display & native advertising can provide the support your brand needs. We focus on brand awareness but we’ve also proven how display can be leveraged for lead generation too.

Display

Display & native advertising can provide the support your brand needs. We focus on brand awareness but we’ve also proven how display can be leveraged for lead generation too.

PPC Auditing

Our PPC audit is focused on improving ROI from your Google & Microsoft Ads accounts. Whether through identified wasted spend, missed opportunities or the incremental gains from best practice alignment, our approach delivers results.

PPC Auditing

Our PPC audit is focused on improving ROI from your Google & Microsoft Ads accounts. Whether through identified wasted spend, missed opportunities or the incremental gains from best practice alignment, our approach delivers results.

Shopping

Google & Bing Shopping campaigns are core revenue drivers for many of our retail clients. Whether utilising data-led ‘Smart Shopping’ campaigns or creating our own custom audiences, we can maximise your eCommerce performance.

Shopping

Google & Bing Shopping campaigns are core revenue drivers for many of our retail clients. Whether utilising data-led ‘Smart Shopping’ campaigns or creating our own custom audiences, we can maximise your eCommerce performance.

“Become has worked with many agencies and marketing professionals in the past, but no one comes close to Curated for their ethic of embedding themselves within your business, going way above and beyond, and really pushing the business. Curated have skills across nearly every area of marketing, and had real, tangible positive impact on our businesses KPIs in a difficult new market. I’d highly recommend anyone who wants to push their marketing game on to give Curated a call!“

ADAM BROOKER
BUSINESS LEAD — BECOME / MAS HOLDINGS

Our proven channel strategy delivers tangible results
to support your business goals

Generating sponsorship & delegate leads for IDC’s EMEA events

VIEW CASE STUDY

Increasing leads by 88% with social and paid channels

VIEW CASE STUDY

Driving a 60% increase in MQLs with content, SEO and paid channels

VIEW CASE STUDY

Increasing revenue while decreasing ad spend through COVID-19

VIEW CASE STUDY

Increasing new memberships by 36% through COVID uncertainty

VIEW CASE STUDY

Growing conversion rates by 31% with paid search

VIEW CASE STUDY

Frequently Asked Questions

We’ve developed an in-depth strategy for stellar SEO. Take a look below to get a better undstanding of our 8 main steps.

Paid media, or ppc, refers to amodel of digital marketing in which advertisers typically pay a fee each time one of their ads is clicked. This takes many different forms, but essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Whilst organic growth can take time, Paid Media can drive results quickly. Paid Media can elevate your digital marketing efforts and get your brand in front of your target customer personas, as well as push your brand out to those who actively searching for your products or services.

Paid Media is a great way to increase conversions, whether that is Ecommerce, Lead Generation or other.

Our pay per click & paid media activities are fully focused on your commercial goals. We utilise a scientific approach to paid media advertising, using our own vast experience, testing and data analysis & tools to inform our decisions that will scale your business and get the best return on your investment.

Sound good? Let's get to work!