ASSURANCE

‘Speed matters in business, plus a high velocity decision making environment is more fun too’ — Jeff Bezos

We understand the value exchange between brands and agencies has now changed. Saturation, commoditisation and in-housing are all themes that are disrupting the traditional ways of working It is time to re-think the retainer. Have you experienced retainer fatigue? Every month is the same, delivering slow and meandering progress. Assurance is here to derail that.

Why assurance?

Are you making the most of emerging trends and opportunities? Do your competitors always seem a step ahead? Are you prepared to mitigate against risks? We understand the importance of BAU, however assurance is a process that leverages trends and insight at speed, allowing you to make better and quicker business decisions.

Is assurance right for me?

To put it simply, assurance is right for every business and helps in a number of scenarios.

  • Within highly volatile or dynamic markets
  • Topics or themes that are of commercial interest
  • Brands that struggle with agility to react to insight
  • Highly publicised situations or topics (COVID for example)
  • Crisis management or risk mitigation

Our assurance process

Assurance can work in a couple of ways. It can be set up based on the strategy agreed from our Digital Persona, CX and Gap Analysis, enriching customer or market understanding. Otherwise, you can jump straight into our assurance process, monitoring pre-agreed themes that are important to your business, with stand out topics triggering more intense research. Our process is simple and consists of four phases:

01. Observe

What is happening? Using our search, social and trend tools to monitor market dynamics and changes.

01. Observe

What is happening? Using our search, social and trend tools to monitor market dynamics and changes.

02. Orient

Ensure the business is aware. Highlighting key topics and making the brand aware of proposed course of action

02. Orient

Ensure the business is aware. Highlighting key topics and making the brand aware of proposed course of action

03. Decide

Determine the best course of action. Working with the client to decide on whether response needs to be delayed, delivered or research intensified

03. Decide

Determine the best course of action. Working with the client to decide on whether response needs to be delayed, delivered or research intensified

04. Act

Deliver a response to the situation. Regularly identify what course of action to take from each piece of insight

04. Act

Deliver a response to the situation. Regularly identify what course of action to take from each piece of insight

Sound good? Let's get to work!

Our proven organical social delivers tangible results to support your business goals

Supporting customers through COVID with our assurance framework

VIEW CASE STUDY