Consumer behaviour shifts in health and wellness — from personalised healthcare tech to attitudes towards immunity.
It doesn’t take a genius to determine that the UK’s attitudes towards towards health and wellness would have shifted over the past two years — but perhaps not in all the ways that most would expect.
Our definition of what it means to be ‘healthy’ has shifted. With words like ‘antibody’ and ‘vaccines’ becoming part of the common vernacular, it’s clear that coronavirus has somewhat ‘medicalised’ healthcare. Even so, wellness has not been left behind. Public attitudes are shifting towards an understanding that health encompasses more than physiology alone. It's no surprise then that 68% of Mckinsey survey respondents are thinking more about health and wellness after the onset of the pandemic than before.
Looking to 2022, it's clear that the topic of health and wellness is going nowhere fast. To help brands keep on top of the changing wellness industry, Curated’s search and social experts have used trend listening to collate customer behaviour findings and forecasts for the coming year. This report touches upon everything from:
- How has health and wellness changed?
- The shift towards personalised health tech
The topic on everybody's lips: immunity
- The future of mental health
- Wellness in 2022 and beyond