As well as helping GRM Daily to monetize their website, there was also a need to look at their social activity.
With over 2m Instagram followers and near 4m YouTube subscribers, their social channels were obviously doing something right. However, much like with their website, there was a need to make their activity more commercial and ensure that they were maximizing the value of each channel.
Curated carried out extensive audits on all channels, including YouTube, Snapchat & TikTok, providing suggestions on the best content types, posting frequency, and how to use social channels to drive traffic to their website and YouTube channel- which is where they would make their money.