Managing your social media accounts is an ongoing, and ever-changing task. Not only do you need to know how to build up a social strategy — including the content plan for what you’ll post — but you need to understand how to build the right audience, create ads, boost posts, and send people to your website. Not to mention how to measure and understand your results — Google analytics, we’re looking at you.
We can give you a handle on all of these things, from the basics of setting up your first paid social campaign, to coming up with a content calendar of organic posts, to measuring your ROI. Because everyone, and everyone’s brands and needs are different, our approach is bespoke, and tailored to your business’ goals. We want to give you practical, actionable knowledge that will help you manage, and grow your social channels.
Social media can be particularly tricky when it comes to managing, and coming up with strategies across different platforms. A tweet to the same audience will be received differently to the same copy that goes out on Facebook, just as a picture over Instagram is nothing like one going out LinkedIn. Social media activity also marks changes in the ways users are engaging with digital: mobile has overtaken desktop as British users’ device of choice, whilst fresh, new platforms like Snapchat are gaining more and more attention. Knowing how to monitor, understand, and react to these sorts of insights is absolutely crucial in staying on top of the game in social.
If your social media is taken on in-house, we can come along and give you all the training you need, depending on what it is you want to achieve. We’re open, honest, and unapologetic about what works, and what doesn’t.
We can build up bespoke training programmes, offer real advice for what you ought to be doing, and equip you with the skills and know-how to come up with clever campaigns once our programme is through. Get in touch and we’ll tell you more.