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Organic Search

SEO is sometimes seen to be a bit of a dark art, with brands scrambling to make changes to their sites in the blind hope of pleasing Google. In truth, it’s a complicated game with loads of different percentage factors — some of which we know about, and some we don’t. SEO is an essential component of any complete digital strategy, and should never exist in silo. At Curated, we make sure we tie SEO expertise and principles into any strategy: whether it’s in line with content, optimisation, or any technical bits.

Here you can get the lowdown on how we do our stuff, but without all the fluff: SEO made simple. So whether you’re looking to find the best way to boost your visibility, keen to discover how we coordinate with other digital channels, or just want to get to grips with some nitty gritty SEO info, you’ll find it all here.

We get it, not every industry is the same, and neither should be the SEO tactics you use. Of course, every brand or company is different, but if you’d like an idea of some techniques that have worked for us in a specific field, have a go at our handy industry filter.


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