SEO can sometimes feel a bit of a dark art, with brands constantly trying to keep up and impress Google. In truth, it’s a complicated game with loads of different factors that change all the time. Nevertheless, it’s an essential component of any complete digital strategy. At Curated, we make sure we tie SEO expertise and principles into any strategy: whether it’s content, optimisation, or anything more technical. Here you can get the lowdown on how we do our stuff, but without the fluff: SEO made simple. Whether you’re looking to find the best way to boost your visibility, keen to discover how we coordinate with other digital channels or just want to get to grips with basic SEO, you’ll find it all here.