Digital PR can mean several things depending on who you are and what you’re using it for. However, the overarching theme of public relations, digital or not, is increasing awareness of your brand.
Here at Curated, our digital PR network not only helps us to get the coverage our brands deserve, but also lets us push the boundaries of PR and go as far as we can to reach as many people as possible. Our PR network consists of a large mix of both journalists working for regional and national press, and influencers in several sectors.
The professional relationships we have with journalists ensures that we’re able to get a word in where it counts, and secure coverage in coveted titles. Whether you want us to get your experts featured in interviews, or create a teaser campaign for some new products, our network of industry insiders are crucial helping hands.
We don’t do things en masse: each and every press release we send is to a specific journalist we know will find the topic relevant. With sharp and deliberate language, your brand’s mission statement and ethos will come across loud and clear in any coverage you get.
Influencer marketing is a large part of what we do here at Curated. Collaboration is key in nurturing creativity, and coming across as organic to an influencer’s audience. Our influencers are your brand advocates, and will post about things they genuinely like about your product or service. They’re working to build up a brand’s authenticity, while bigging you up to their loyal gang of followers.
On top of all that, we’ve got access to a huge database that contains details of media professionals and media outlets, including journalists and national news titles. Having access to this resource is invaluable, as it means that there is no such thing as a hitting a brick wall when it comes to gaining coverage.
If you fancy learning a bit more about our PR network and what it can do for you, then just drop us a message and we’ll see how we can help you.