January 2017 saw the closing of video sharing app Vine. After Twitter bought the platform in 2012, it gave birth to six-second videos of dance, comedy, art and music. The creators behind the videos became minor celebrities. Although the video service is now closed, it is still a glowing example of how using punchy videos can get your message across.
Figaro Digital interviewed the head of our Digital PR team Amy Shaw about how Vine continues to inspire content marketers. Amy insisted on Vine’s time restriction and the positive effect it had on content. In an age where consumers are increasingly time-poor, Vine proved that if your story was strong enough it could easily snag the viewer’s interest and inspire a search or click.