B2B Marketing is different from B2C isn’t it? In the latest thought piece, our Founder, Simon Douglass explains that while seeming very different at first sight, they actually have a lot more in common than you might think.
In this article, Simon goes into detail explaining how you should never forget the human element in any marketing, and why tools such as social media and digital PR are so important. Social, he reminds us is not just a posting platform, but it should be used as a listening platform as well as a place to engage in conversations with your audience. In addition to this, he tells us why digital PR is key to any successful digital marketing strategy. You can read the full article here.