When do you know it’s time to invest in video marketing? One of our senior content marketing executives, Jack Smithson shares his thoughts on how to set out a strategy and plan when it’s time to turn your efforts to video.
Alongside the rise of social media, more and more businesses have been turning their efforts to video marketing in order to grow their brand awareness and attract new customers. According to new data, 74% of all online traffic is expected to come from video this year and 54% of senior executives share work-related videos with colleagues every week. Unfortunately, it’s not just as simple as picking up a camera and pressing record, there are so many factors which you need to consider before investing in video marketing. Jack Smithson explains the goals you need to establish in the article, which you can read here.