In this piece for B2B PR’s blog, Amy explains how digital PR can help business to business PR and lays down her four steps to execute it. The first is assessing what your goal should be, then narrowing down your audience. You should be making sure your content is hitting the right spot with that audience, and finally, she explains how to measure results and why this is such a key aspect of digital PR. Click this link to read the full article.

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