channel (PPC)

Our paid and organic channel specialists deliver bespoke, data-driven campaigns to help meet your commercial goals.

Channels are the vehicles that deliver your brand to potential customers. From pay per click (PPC) to social media advertising — we know that businesses need sophisticated, innovative channel strategies to connect with their audience, drive marginal gains and get ahead of competitors.

When it comes to perfecting your channel activity,

implementation is just one piece of the puzzle.

Before diving in, we’ll audit your Google and social media accounts to highlight current pitfalls, identify areas of growth, and ensure your channel strategy is future-proofed. We build channel campaigns for be flexible and agile — adapting to market trends and changes in consumer interests — to ensure you’re utilising your budget effectively.

Our CHANNEL services

With our THINK, DO, REVIEW framework, we’ve developed a three-phase strategy for profitable channel campaigns

1. Think

Social listening & strategy

Across social media channels, forums, and online content, we’ll use social listening tools to gain actionable customer insight and understand what drives their decisions. Whether it’s a combination of paid and organic, or a focus on one, our social strategy will be designed to reach your business goals.

Channel strategy

We’re strategic experts across all paid media channels. We focus on business goals and develop the channel & tactic mix to drive competitive advantage and commercial results. Seeing it through to success, we’ll be a point of escalation for your in-house team, providing frequent assessments after our strategy is delivered.

CRM strategy

Email isn’t dead. You have worked hard in building your brand, you are spending a fortune on paid media, make sure you are turning that budget into prospects. From list building through to customer segmentation, we’ll help you create a CRM strategy that aligns with your marketing strategy and commercial goals

PPC audit

Our PPC audit is focused on improving ROI from your Google & Microsoft Ads accounts. Whether through identified wasted spend, missed opportunities or the incremental gains from best practice alignment, our approach delivers results.

ART diagnostic

Our Analytics, Reporting, & Tracking diagnostic gets to the heart of your analytics setup with a 4-step approach to becoming marketing-ready. We’re experts in Google Analytics, Tag Manager, and reporting platforms such as Google Data Studio and provide an end to end audit of your analytics and reporting.

Training & consultancy

From account consultancy to paid and social media training — we’ll guide and support your team to implement outstanding campaigns that deliver results.

2. do

paid search

Founded by an ex-Googler, we’ve always been at the cutting edge of paid search and are proud to be Google & Microsoft Partners. Paid search can be a powerful channel to drive growth, especially as a part of a combined SERP strategy.


Google & Bing Shopping campaigns are core revenue drivers for many of our retail clients. Whether utilising data-led ‘Smart Shopping’ campaigns or creating our own custom audiences, we can maximise your eCommerce performance.

display advertising

Display & native advertising can provide the support your brand needs. We focus on brand awareness but we’ve also proven how display can be leveraged for lead generation too.

Paid social advertising

Whatever your audience, we’re sure to find them on social. Whether it’s a B2B focused campaign on LinkedIn, an eCommerce drive on Facebook & Instagram, or a brand awareness push through TikTok, we’ve got you covered.


We’ve also worked with affiliate partners like Awin and Rakuten — helping to get your business front of the right audience, increase boost brand visibility across the web.

Cross-Channel retargeting

Our approach to retargeting is granular, personalised, and built across multiple channels. We use frameworks that make sense of the complexity of customer journeys and the multiple touch points required for conversion.

3. review


Our measurement framework begins with KPI setting and culminates in an action-oriented feedback loop. We’ll help speed-up the time between planning and delivery, and feedback — moving faster to gain competitive advantage — and provide a full audit of your analytics and tracking setup in the process.

Our proven channel strategy delivers tangible results
to support your business goals

Growing job application levels with Michael Page

Using clever PPC strategy to recruit high-quality candidates.

Driving leads abroad with Specsavers Opticas

Using a paid search and social strategy to bring Specsavers to the Spanish market.

Increasing revenue with Become Clothing

Using a multi-channel approach to increase brand profitability. 

Interested in our services?
We’d love to work with you.

“Become has worked with many agencies and marketing professionals in the past, but no one comes close to Curated for their ethic of embedding themselves within your business, going way above and beyond, and really pushing the business. Curated have skills across nearly every area of marketing, and had real, tangible positive impact on our businesses KPIs in a difficult new market. I’d highly recommend anyone who wants to push their marketing game on to give Curated a call!“