Industry: Education, music
Channels used: Paid (PPC), social
Goal: Drive enrolments to summer music programme (lead generation)
The Ingenium Academy is a summer music programme for talented young musicians aged 14-18. Based in the historic town of Winchester, Ingenium draws in pupils from around the world, to study one of five programmes: vocal, orchestral, piano, saxophone, and conducting. With a talented and seasoned staff with noted professional experience, students enjoy a broad range of workshops, performances, and private classes.
For Ingenium, driving enrolments to their summer programme is the goal — making an effort as well to recruit a diverse group of young musicians, across multiple countries, and musical disciplines. We targeted everyone from french horn players in Italy, to soprano singers in Egypt: anyone with a budding musical talent, who’d fit into one of Ingenium’s programmes.
To do this, Curated used a combination of paid search — targeting phrases like ‘summer music academy’ — and paid social. Facebook was by far and away our biggest success: we targeted parents, and teachers as well as students As these audiences are all vastly different, our copy had to be on point. The campaign ran for three weeks, and as well as causing a lift in brochure downloads, however from the Ingenium website rather than Facebook directly. This is a great example of brand awareness: people saw the ads, remembered the Ingenium name, and went directly to the site to download.
Whether you’re running a school for ukulele players, or the head of a nation-wide high street chain, generating leads online can help boost your business. We can help you do it right — get in touch and let’s chat.