Consumer behaviour shifts in interior design and homeware, from lockdown DIY trends to 2021 forecasts
COVID-19 has made us all a little more house-proud. Spending more time inside since March 2020, we’ve naturally developed a desire to improve our interiors — whether that’s creating a home office fit for Zoom meetings, DIY projects to keep us occupied, or sprucing-up that blank wall you’ve been staring. With more free time and inspiration (thanks to the boom of TikTok), there’s been a natural progression towards home improvements.
So, it’s no coincidence that, as searches for ‘work from home’ increased 509% between February and March 2020, in April 2020 ‘homeware’ searches increased 83% year on year. Not limited to large-scale renovations, soft furnishings and accessories had their part to play too.
In 2021, it’s clear that working from home, and our desire for home improvement, is going nowhere fast. To help you keep on top of the current state of the industry, our search and social experts took a look into need-to-know facts and trends including:
- How COVID-19 changed attitudes towards interior design
- Which DIY trends consumers have been trying-out
- Cultural influences (from Bridgeton to the Scandi revival)
- Future predictions for 2021