We all know the first steps are often the most difficult, and stepping into the world of Facebook as a business can seem scary. Most of us use it every day and as a result are on the receiving end of endless content from brands on Facebook too — but would you know how to make a start when it came to building a page for your product or business? Continue ReadingRead More »
The second in our 5-minute pitches series is now live, which is the challenge where we put our Curated team to the test to come up with a marketing strategy in just, you guessed it, five minutes.
To recap, each person has five minutes to plan out their campaign and one minute to give us the ultimate elevator pitch. The approach they use is completely up to them.Read More »
If music is the food of love, so play on: or so the saying goes. Unless of course, someone is well into playing Craig David at all hours of the day and the other members of the office aren’t into garage bangers of the noughties.
At Curated, we have what we’ll call a healthy obsession with music. From creating and sharing playlists, heading to gigs, going to festivals as a team, and of course playing it in the office, we love a good tune. Continue ReadingRead More »
From ads in stories to IGTV, Instagram, the photo-sharing platform, has been developing rapidly over the past seven years. From launching on iOS in 2010 with 1 million active users to today’s count of over a billion, it’s safe to say that Instagram is definitely one of the leading platforms in the social networking industry. In fact, it’s hard to even imagine our lives without the photo-sharing platform.Read More »
Sometimes, in the marketing world it can be hard to keep up with all the marketing buzzwords and jargon that floats around articles, social and of course, networking events. So to stop us getting lost in a sea of ‘acquisition’ and ‘bounce rates’, we’ve compiled this handy jargon buster so you can be in the know and look very clued up the next time you’re trying to eat a canape politely. Continue ReadingRead More »
Can you come up with a marketing campaign in just five minutes? Well, we put our team to the test.
Each person has five minutes to plan out their campaign and one minute to give us the ultimate elevator pitch. The approach they use is completely up to them.
In the first of our 5-minute pitches, watch our Director of Paid Media David Angus tackle a strategy for pre-workout supplements.Read More »
It’s 2014. Sochi miraculously managed to pull off the Winter Olympics, Rio hosts the World Cup, and you can’t get ‘Thinking out loud’ by Ed Sheeran out of your head. In the world of digital marketing, the ‘hub hero hygiene’ model is the talk of the town. Four years on, what can we make of the impact the HHH model has had on the digital world? Continue ReadingRead More »
As digital marketers, sometimes we fall down an ‘ads rabbit hole’ and forget that social media platforms are for a lot more than just showing your brand to as many people as possible. Brands and marketers alike see Twitter as a must when promoting themselves, but often overlook the main reasons why people use the platform, including how they use it. Continue ReadingRead More »
Twitter, Facebook, and Instagram are seen as the holy trinity of social media marketing, but quite often we take the idea of marketing to people on these platforms for granted. Whilst ads on Facebook and Instagram can go wrong, and the fear of data misuse still looms post-GDPR, the Zuckerberg-owned platforms tend to do quite well at finding ads you like. Twitter, on the other hand, seems to miss the mark with their targeted audiences. Continue ReadingRead More »
By now we’re a bit sick of hearing about how different millennials and baby boomers are from each other. Everywhere you look, commentary is made that puts the generations at each other’s throats. But while companies bid to try and sound appealing to today’s youth, in the form of the glittery, pink millennial, they seem to be forgetting not only how to market to baby boomers, but why. Here’s a hint: they still hold the most wealth as a generation.Read More »
Last Thursday, we opened the doors to our Shoreditch office and held our first panel discussion of the year: “Why are we so obsessed with generational marketing?”
Our diverse panel consisted of; Amy Longland, COO of My Life My Say, a non-partisan youth-lead organisation that aims to engage young people in politics; Timothy Armoo, CEO of Fanbytes, an agency that puts brands in touch with Snapchat influencers; Chris Le’Cand Harwood, head of Time Inc’s social agency with over fifteen years experience in marketing; and Stephanie Yeboah AKA Nerd About Town, a beauty, fashion and lifestyle blogger.
Weren’t able to attend? Don’t worry, we’ve compiled the most important points from the evening. Continue ReadingRead More »
Gen Z, iGen, the Kylie Jenner-ation — call them what you want, gen Z are here. But who are they?
Eager, with an early-starter mentality, they’re entering the workforce already. Their understanding of technology and disruption of standard marketing practices liken them to millennials, but are they really that similar to their generational cousins?Read More »
Activism. Not only is it taking up our news spaces, but it’s now arguably gone ‘mainstream’ – permeating into our everyday culture and, most importantly for marketers, the way we buy. For once, this isn’t a top-down change but a grassroots movement that’s been born from the behaviours and spending habits of the consumers. Nowadays, technology means we’re more aware of the political and social climate and we have more access to information on the brands we know and love. As a result of this new found awareness, it’s been said that many consumers now expect the brands and companies they buy from to live up to a whole new level of political and moral standing.Read More »
We may be a small agency, but we know digital marketing and have a lot of big clients to show for it. After seeing flaws both client and agency side throughout his years working in the industry, Curated Digital founder Simon Douglass came up with a collection of frameworks to help both sides get their heads around digital marketing.
Speaking at Figaro’s digital marketing summit, Simon dispelled some myths around SEO and laid down the law when it came to getting the best for both the client and the agency using Curated’s own frameworks. Continue ReadingRead More »
AI. It’s currently the biggest buzzword of the day, and in fact, 51% of marketing leaders are already using a form of it. But are marketers ‘under threat’ of AI as much as we think we are? Whilst Hollywood and the media may have you hyped about the latest inventions coming out of Silicon Valley, real Artificial Intelligence – robots with the cognitive capacity for emotional intelligence – is just not up to scratch. But seeing as 4 in 10 marketers incorrectly believe they are using AI, we need to know where it currently is and how it fits into the world of digital marketing? To help us find the answers, we asked the online Editor of Access AI, Charlie Moloney. Continue ReadingRead More »