Simon Douglass Figaro Digital

Figaro Digital: Digital Acquisition – the TL;DR version

Simon again graced Figaro’s stage to deliver a snappy overview on how to win at digital acquisition. The talk centred around the best ways to achieve this and how to do it in line with your goals. After setting the record straight about the differences between goals (i.e engagement) and tactics (i.e. keyword rankings), Simon talked about the signature way that Curated go about taking on a new project. Starting with bespoke audience research, where we find out who a particular audience is, what they are looking for and what content they engage with, and then moving onto our signature gap analysis research process. Where is comes to SEO, this is where the magic happens so to speak. There are lots of tricks of the trade that we employ to get results, and you can pick all of them up by watching Simon’s full presentation here.

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