The Art of B2B Lead Generation

Recently, Simon took to the stage at a Figaro Digital event to talk about how to properly do B2B Lead Generation. In his presentation, he talked about the different digital marketing channels and how to use them to ensure you can target even the most niche audiences, products and services. Simon drew on his thirteen years of experience generating new business for B2B companies to showcase how you should go about doing this. In the presentation, he used real case studies to show what worked and was very open with the audience about what you should avoid. You can watch the presentation here.

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