Content strategy
Curated’s content strategy is driven by data, and refined by creativity.
Whether it’s to inform or entertain, build trust or visibility, great content isn’t plucked from thin air. Our approach is underpinned by extensive research that gets to the core of your customer behaviour; from identifying key competitor pitfalls, to highlighting new contextual trends through search listening.
Content is more than a well-timed social post or a blog article — it upholds your brand’s entire digital footprint.
From web copy that inspires customers to take action or guides their online experience, to pages that earn you visibility on Google — it’s an integral part of user experience (UX). We believe that great content shapes how people interact with your brand, the feelings they associate with you, and how much value they get from visiting your website. By understanding this intent, we can help create a positive emotional connection with your customer.
Our content services
Using our THINK, DO, REVIEW framework, we’ve developed a three-stage strategy for digital content domination
1. Think
1. Think
Trend Analysis
It’s impossible to market to an audience if you don’t know what's influencing their choices. We look into your customer environment to determine what drives their decisions.
Competitor Analysis
Using metrics like organic visibility and share of voice, we’ll highlight key areas where your competitors are outperforming and identify opportunities to turn the tables.
Search analysis
Using search listening and organic keyword data, we’ll identify the intent behind your customer searches and use this to develop a positive customer journey through content.
2. do
Longform content creation
Whether to educate or engage, we’ll produce high-quality articles that reflect your brand, resonate with your customers, and earn you recognition.
Content audit
Mapping your content against key performance indicators, we’ll identify where your current website hits the mark, and scope out opportunities for improvement.
Web & creative copywriting
We’ll craft impeccable copy that’s optimised for search engines, and inspires your customers into action.
3. review
Assurance
Our assurance product delivers ongoing search, social and competitor insights, allowing you to stay one step ahead of the competition.
Reporting
Great content is measurable. Whether it’s tracking organic visibility, conversion rates or brand trust, our no-nonsense reporting keeps your commercial goals at its core.
Our proven content strategy delivers tangible
results to help grow your business
Doubling appointment bookings with Specsavers
Using content to drive glaucoma awareness.
Halving Trint's CPA
with content
strategy
Creating content to support multi-channel marketing.
