Insights

Do We Need to Rethink the Retainer? Enter Assurance

Originally posted on Curated Medium. Now I’m not here to say anything controversial, such as the ‘retainer is dead!’. If executed right, the retainer model still offers a mutually beneficial relationship between brand and agency. However, the landscape is shifting and COVID-19 was only the spark that lit the powder keg. The state of the …

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Using Reporting As A Valuable Insight Tool & Not Just A Box-Ticking Exercise

Your reporting framework and processes can be powerful tools to surface customer insights, gain competitive advantage, and ultimately, drive commercial growth. Is your approach to analytics and reporting anything less? How realistic is the dream of reporting as this powerful feedback loop and what’s getting in the way? For many of us, reporting is the …

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Why a Customer-First Agency Model is Now More Important Than Ever

Originally posted on Curated Medium. “My long-term wish is that the situation will lead to industry-wide reflection”. At a time where customer-led strategy is more important than ever, Curated’s Strategy Director David sat down to answer some questions around why he’s been pushing for this change for quite some time, and what the current global …

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