Insights

Welcome to the ‘new wave’

At Curated, we had recognised shifting patterns within the marketing and advertising industry around late 2018. Client expectations were changing, and so were their value perceptions. After looking at our proposition, we realised that our perceived value to clients had shifted and we needed to be braver in communicating and articulating this.

We spent the later part of 2019 rethinking about our positioning and then in the early part of 2020, we took the plunge to pivot from agency to consultancy led agency. Overnight, clients became partners. Frameworks became our lifeblood. Strategy was first and foremost. Ultimately, this was integral to helping our partners navigate the uncertainty of the initial throes of the pandemic.

Why I was Hesitant to Jump on the TikTok Trend — and Why I was Wrong

Originally posted on Curated Medium. Confession time: I was late to the TikTok party. As a social media manager, I’m a little ashamed by this. As a millennial, I think my hesitation was warranted — TikTok is very much marketed as a Gen Z platform, and to be totally honest, I was a little intimidated. …

Why I was Hesitant to Jump on the TikTok Trend — and Why I was Wrong Read More »

Social Listening vs Customer Insight: What’s the Difference and Why Does it Matter?

Originally posted on Curated Medium. The process of social listening has been a key topic within social media marketing, and the wider business space, for some time. But what does this really tell you about your customers, and is it being used to its full potential? Perhaps we need to pave the way for another …

Social Listening vs Customer Insight: What’s the Difference and Why Does it Matter? Read More »

Is the Rise in Video Marketing a Worry for Content Marketers?

Originally posted on Curated Medium. As a Content Strategy Consultant and English Lit graduate, I have always been quite accustomed to the written word and its power of persuasion. But more recently, and due to the coronavirus pandemic, we’ve seen the rapid rise of video marketing dominating social platforms and brand pages, and I’ve become …

Is the Rise in Video Marketing a Worry for Content Marketers? Read More »

What Makes Your Customers Tick? Use Search Insight to Find Out

Originally posted on Curated Medium. Understanding your customer, and being able to leverage that understanding to build trust between you and them, is the driving force behind any good marketing team. But how do you know what is prompting your customers’ decisions? Well, you can gather a lot of customer research data from focus groups …

What Makes Your Customers Tick? Use Search Insight to Find Out Read More »

The Importance of Understanding and Making Use of Customer Lifetime Value

Originally posted on Figaro. Businesses have to spend money to acquire new customers as well as retain existing ones, but the former costs a lot more. Whether investing in sales teams, strategy, or paid advertising, acquiring customers at an effective cost is how most businesses operate. In order to fully understand what an “effective cost” …

The Importance of Understanding and Making Use of Customer Lifetime Value Read More »