Insights

Why I was Hesitant to Jump on the TikTok Trend — and Why I was Wrong

Originally posted on Curated Medium. Confession time: I was late to the TikTok party. As a social media manager, I’m a little ashamed by this. As a millennial, I think my hesitation was warranted — TikTok is very much marketed as a Gen Z platform, and to be totally honest, I was a little intimidated. …

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Social Listening vs Customer Insight: What’s the Difference and Why Does it Matter?

Originally posted on Curated Medium. The process of social listening has been a key topic within social media marketing, and the wider business space, for some time. But what does this really tell you about your customers, and is it being used to its full potential? Perhaps we need to pave the way for another …

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Is the Rise in Video Marketing a Worry for Content Marketers?

Originally posted on Curated Medium. As a Content Strategy Consultant and English Lit graduate, I have always been quite accustomed to the written word and its power of persuasion. But more recently, and due to the coronavirus pandemic, we’ve seen the rapid rise of video marketing dominating social platforms and brand pages, and I’ve become …

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What Makes Your Customers Tick? Use Search Insight to Find Out

Originally posted on Curated Medium. Understanding your customer, and being able to leverage that understanding to build trust between you and them, is the driving force behind any good marketing team. But how do you know what is prompting your customers’ decisions? Well, you can gather a lot of customer research data from focus groups …

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The Importance of Understanding and Making Use of Customer Lifetime Value

Originally posted on Figaro. Businesses have to spend money to acquire new customers as well as retain existing ones, but the former costs a lot more. Whether investing in sales teams, strategy, or paid advertising, acquiring customers at an effective cost is how most businesses operate. In order to fully understand what an “effective cost” …

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Do We Need to Rethink the Retainer? Enter Assurance

Originally posted on Curated Medium. Now I’m not here to say anything controversial, such as the ‘retainer is dead!’. If executed right, the retainer model still offers a mutually beneficial relationship between brand and agency. However, the landscape is shifting and COVID-19 was only the spark that lit the powder keg. The state of the …

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