How we drove a 65% uplift in leads for Specsavers Opticas

Improvement in onsite conversion rate

Increase in appointment requests

More phone calls to stores

Specsavers Optical Group is a multinational optical retail chain, with the largest market share of optometrists in the UK. 

As a fairly new entrant into the Spanish market, there was a need to establish themselves with the unfamiliar market, as well as capitalise on the large ex-pat audience base around their store locations. 

As Specsavers Opticas do not sell anything via their website, they needed a digital strategy to drive customers into their stores.

HERE’S HOW WE DID IT

HERE’S THE RESULT

Overall, our work with Specsavers Opticas has led to vast year on year improvements in the volume of appointment requests and phone calls.

Our work through gap analysis to provide valuable content to customers and highly location-targeted campaigns led to a huge conversion rate improvement. This work also coincided with Specsavers Opticas stores driving record-breaking revenue in early 2020 helping to prove the ROI of leads being driven.

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