How we boosted job application levels
through paid search with Michael Page

DECREASE IN APPLICATION COST

INCREASE IN CONVERSION RATE

INCREASE IN APPLICATIONS

Michael Page is one of the world’s leading professional recruitment consultancies.

They needed to increase their levels of job applications, without compromising on the quality of candidates they recruited.

Here’s how we did it

Here’s the result

 

Michael Page saw the first quarter of YoY growth for their PPC account in over two years with both Q1 and Q2 of 2019 showing an ​increase in job applications​, improved performance metrics and ​overall increased quality of job applicants​.

Key highlights include:
  • 15% increase in applications
  • 31% increase in conversion rate
  • 8% decrease in cost per application

What the client said

“Curated’s PPC team were a pleasure to work with. They are technically well-versed and were extremely proactive in managing our account. Their goal-focused approach to auditing our campaigns, coupled with their diligent research and restructure process were crucial in driving YOY performance improvements. The account team also communicated very well, providing clarity on both status and performance at regular intervals.”

KIM THORTON, DIGITAL MARKETING

Related case studies

Become

Become Clothing supports female health and wellbeing, particularly during the menopause. Curated were brought in to improve Become’s commercial results and devise a strategy-focused marketing plan. HERE'S HOW WE DID IT {{ vc_btn: title=the+7cs+framework&style=flat&shape=square&color=btn-custom1&css_animation=fadeInUp&link=url%3A%2523https%253A%252F%252Fcurated-digital.com%252Fapproach%252F%7C%7C%7C }} A CUSTOMER FIRST APPROACH Our initial research showed that Become had been spending large amounts on Facebook ads, which was…

Larsen Howie

Larsen Howie are specialists in the insurance industry, tailoring insurances to the contractor, freelancer, and consultant market.  We were challenged to grow professional indemnity & IR35 insurance sales for the emerging brand in a highly competitive space.  HERE'S HOW WE DID IT {{ vc_btn: title=CONTENT&style=flat&shape=square&color=btn-custom1&css_animation=fadeInUp&link=url%3A%2523%7C%7C%7C }}{{ vc_btn: title=PPC&style=flat&shape=square&color=btn-custom2&css_animation=fadeInUp&link=url%3A%2523%7C%7C%7C }} Improving User Experience Larsen Howie was…

Scroll to top