How we made CBD oil Healthspan’s best-selling
product through content marketing

CBD-related organic search phrases in 3 months

total site traffic towards CBD content

cbd oil becomes Healthspan’s best-seller

Healthspan are the UK’s leading direct supplier of vitamins & supplements.

Our challenge was to help them be one of the first UK companies to successfully
bring Cannabidiol (CBD) oil to market.

HERE’S HOW WE DID IT

HERE’S THE RESULT

 

Curated’s diligent process allowed Healthspan to release timely content that ranked quickly, outranking all competitors for ​‘cbd oil’​ and​ ‘cannabis oil supplement’ related searches within a trending market.

  • Key highlights include:
    Within 3 months the website ranked organically for 750 cannabis,
    cannabidiol and cbd related search phrases (including 35 in #1 position)
    which cumulatively account for 225,000 searches per month
  • CBD content accounts for 25% of Healthspan’s total website traffic
  • CBD oil is now Healthspan’s best selling product in terms of sales volume &
    revenue

What the client said

“The perfect partner to our content-led digital advertising campaign for Healthspan. A strong team who clearly have a wealth of knowledge and experience that has been vital for optimising our campaigns and meeting our business objectives. They are also a pleasure to work – dynamic, approachable, friendly and fun!”

JUSTIN GALE, MARKETING DIRECTOR

Related case studies

Become

Become Clothing supports female health and wellbeing, particularly during the menopause. Curated were brought in to improve Become’s commercial results and devise a strategy-focused marketing plan. HERE'S HOW WE DID IT {{ vc_btn: title=the+7cs+framework&style=flat&shape=square&color=btn-custom1&css_animation=fadeInUp&link=url%3A%2523https%253A%252F%252Fcurated-digital.com%252Fapproach%252F%7C%7C%7C }} A CUSTOMER FIRST APPROACH Our initial research showed that Become had been spending large amounts on Facebook ads, which was…

Scroll to top