A Guide to LinkedIn Ads: Best Practises for 2022

When it comes to testing a new social channel or trying to get the most out of the one you are already using, it often takes a test and learns approach. Well, if LinkedIn ads are on your list of channels to test, let us help you out by sharing everything we learned when we tested the sh*t out of LinkedIn for one of our clients.

Now, we’d used LinkedIn’s ad platform before for a number of clients, to great success. But, in all honesty, we pretty much felt we knew what worked and stuck with that. And it did work.

However, like everything social, things change quickly, algorithms change, ad platforms introduce new features, and audience consumption changes too.

Enter our latest LinkedIn brief from a B2B client: test everything you can on LinkedIn and tell us what works.