Trend Reports & Whitepapers

It doesn’t take a genius to determine that the UK’s attitudes towards towards health and wellness would have shifted over the past two years —  but perhaps not in all the ways that most would expect.

To help brands keep on top of the changing wellness industry, Curated’s search and social experts have used trend listening to collate customer behaviour findings and forecasts for the coming year.

This report touches upon everything from mental health and personalised wellness tech to the topic on everyone’s lips — immunity.

It doesn’t take a genius to determine that the UK’s attitudes towards towards health and wellness would have shifted over the past two years —  but perhaps not in all the ways that most would expect.

To help brands keep on top of the changing wellness industry, Curated’s search and social experts have used trend listening to collate customer behaviour findings and forecasts for the coming year.

This report touches upon everything from mental health and personalised wellness tech to the topic on everyone’s lips — immunity.

When it comes to testing a new social channel or trying to get the most out of the one you are already using, it often takes a test and learns approach. Well, if LinkedIn ads are on your list of channels to test, let us help you out by sharing everything we learned when we tested the sh*t out of LinkedIn for one of our clients.

Now, we’d used LinkedIn’s ad platform before for a number of clients, to great success. But, in all honesty, we pretty much felt we knew what worked and stuck with that. And it did work.

However, like everything social, things change quickly, algorithms change, ad platforms introduce new features, and audience consumption changes too.

Enter our latest LinkedIn brief from a B2B client: test everything you can on LinkedIn and tell us what works.