Insights

b2b agency staff

B2B Marketing Trends 2022

These are just a few of the trends our B2B marketing consultants have picked out as being especially important in 2022. Discover what’s happening in the post-pandemic marketplace, and what it means for your business…

Is Mobile eCommerce the Future?

Over the last couple of years especially, shoppers have become a lot more comfortable with shopping via mobile. They’re doing it more often, for a wider range of services, and they’re expecting more from the businesses they shop with. Understanding your customers can allow you to respond to this more effectively.

So what, you might ask, does this mean for your eCommerce business? Do you need to do anything differently? Here’s the lowdown on the mcommerce boom and on what the future has in store…

Why is insight agility so important for health and wellness brands?

Agility is extremely important when it comes to health and wellness — whether you’re thinking of Mbappé and his explosive speed or Sam Kerr’s textbook finishing. But for health and wellness brands, agility shouldn’t end there. The ability to move quickly and easily should trickle down into every aspect of your digital activity — particularly when it comes to customer insight.

Is your sales team adapted for hybrid working?

Hybrid working is on everybody’s radar. Whether you’ve returned to the office or not, it’s very likely your clients or suppliers are spending a day or two in the office each week. With that comes its own set of challenges. Everybody’s schedules are so different to how they looked a few years ago. While that’s a great thing for our work/life balance, there are some adjustments that have to be made to make sure that we continue to get the most out of the working week, no matter where you are sitting geographically!

One question we are always asked by B2B brands is how to get the most out of their sales team.

Here’s our interview with our Managing Director Jake Cawdery to help answer these questions…

Why Understanding Our Customers is Non-Negotiable for Good Marketing Strategies

As those in the marketing world know, things change, and fast. That is true of trends, tastes, behaviour, and most importantly, your customers. Who they are, where they are, what they like and need, and where the pain points lie will change over time. You need to be staying on top of these changes, and changing your marketing strategies in line with these. Sticking to what you know because it has worked in the past is a recipe for stagnation. As marketers, as brands, we need to be inquisitive, curious about our customers, and ultimately in service of their needs in order to really add value to their lives.

The Rise of Spiritual Wellness in Popular Culture

The rise of spiritual wellness has developed alongside our more nuanced understanding of health and wellness as an entity. Originally interpreted as something strongly linked to physical health: that being the absence or presence of disease. Now, understood as multidimensional, encompassing physical – yes – but also social, intellectual, emotional, and spiritual wellness.