THE ENVIRONMENT HAS CHANGED. THE CUSTOMER HAS CHANGED. HAS YOUR MARKETING STRATEGY CHANGED?
Customer behaviour is more volatile and fractured than ever before, and the market is saturated with competitors.
If you aren’t spotting crucial customer moments, you’re nowhere.
WE CAN HELP
Curated work with brands that are BRAVE, CURIOUS, AUTHENTIC and ENTREPRENEURIAL, driving long-term commercial success and competitor advantage.
With a team of strategists, tacticians and creatives, our approach is data-driven, not opinion-led. We work to meet business goals and move your customer to a positive emotional state – quickly.
THE 7Cs — OUR UNIQUE FRAMEWORK
This framework allows our team to curate the most relevant insights from search and social research — highlighting the gaps in your digital marketing strategy.
THE FOUR FUNDAMENTALS
CUSTOMER — Understanding customers from a demographic and psychographic standpoint
CONTENT — Understanding content from a brand, content and customer perspective assessing consistency and gaps
CHANNEL — Understanding and assessment of the best route to market to service and convert customers effectively
COMMERCIAL — Understanding company drivers, whether they are goals, KPIs or objectives and what’s currently missing to achieve these
THE THREE VARIABLES
CONFIGURATION — Understanding how business offerings can adapt, whether that is a product or audience targeting
COMPETITORS — Understanding the current competitor set and ongoing changes and movement within the industry
CONTEXT — Understanding the micro and macro trends within the environment and how the brand can react to key changes across politics, economics, society, technology, law and the environment
We have taken the best parts of marketing strategy and rejuvenated them for fast-moving, modern, ambitious brands.
That’s our pledge to you. Are you ready for a change?